Decked Out: 2013 Ford F-150 Limited Sets New Luxury Truck Standard

Much has been made of Ford’s move up the luxury ladder. This has caused a (good) problem for Lincoln, forcing it to step up and make itself a cut above. Ford’s Titanium models offer a lot of style and technology reaching near-luxury territory.

With the 2013 Ford F-150 Limited, the Blue Oval is taking things up another notch. The F-150 has gotten some updating for the 2013 model year, and the Limited is following these changes. “There’s still a strong demand for luxury pickups and the Limited will help us meet that demand,” says Ford spokesman Mike Levine.

The company has woke up to the realization this is a market well within the reach of the Ford F-150 nameplate. Previously, Ford had attempted to cover this luxury truck market with the Lincoln Mark LT. The poorly differentiated truck didn’t fare too well; truck buyers want a Ford, not a Lincoln. F-150 holds a lot of cachet for buyers up and down the spectrum. The truck’s enduring popularity and such broad appeal is impressive. 30 percent of Ford sales are between the $35,000 and $50,000 price range, concentrated on models like the Lariat, King Ranch, Platinum and Harley Davidson Edition. Clearly, the F-150 range isn’t lacking in choice. On the exterior, the Limited is differentiated with 22-inch polished aluminum wheels, “jewel-like” chrome highlights on the grille and special badging.

Body color components rule the day: front and rear bumpers, front bumper valance, sideview mirror caps, wheel-lip molding, upper fascia and grille surround. Particularly of interest is the headlights, what Ford says are “segment first” high-intensity discharge units. The detailing around the headlights is the biggest element though. It looks high-end and much better than the somewhat-cheap looking F-150 headlight units we’ve seen in the past. Exterior colors include Red Metallic Tinted Clearcoat, Tuxedo Black Metallic and White Platinum Metallic Tri-Coat. Inside, the F-150 includes cooled and heated seats front and rear, decked out in read leather. A combination of expensive-looking piano black and aluminum accents up the luxury ambiance. Large “Limited” logos in the seats let you know you’re in something special. It looks exquisite; who’d want to use this thing for anything other than on-road duty? We doubt many will. Under the hood, Ford’s 3.5-liter EcoBoost engine does duty, making 366 horsepower and 420 pound feet of torque. Limited will be more expensive than the current range-topping Platinum, which comes in at $44,635.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

4 Comments on "Decked Out: 2013 Ford F-150 Limited Sets New Luxury Truck Standard"

    • I did…….It's ok for the metro sportsman but it will never make it in the real world where people need a truck to work day in and day out. People are buying trucks now days to replace the full size car and Ford is as nice as anybody. I had a 2004 F150 FX4 … loved that truck, but I needed more power to handle my 3-horse gooseneck trailer. Could not get past that big ugly grill of the F350 Super Duty so I bought a Dodge with a cummins. You want to talk engines?…That's an engine.

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