About

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

Tony Borroz grew up in a sportscar oriented family, but sadly, it was British cars. His knuckles still show the marks of slipped Whitworth sockets, strains to reach upper rear shock bushings on Triumphs, and slight burn marks from dealing with Lucas Electric "systems." He has written for a variety of car magazines and websites, Automoblog chief among them. Tony has worked on popular driving games as a content expert, in addition to working for aerospace companies, software giants, and as a movie stuntman. He currently lives in a secure, undisclosed location in the American southwestern desert.

Alvin Reyes is the Associate Editor of Automoblog. He studied civil aviation, aeronautics, and accountancy in his younger years and is still very much smitten to his former Lancer GSR and Galant SS. He also likes fried chicken, music, and herbal medicine.

Denis Flierl has over twenty five years combined auto industry and automotive journalism experience that he brings to Automoblog readers. Over the thirteen years that he owned an automotive business, he worked directly with every major car brand in the auto industry and became familiar with all makes and models of cars. His passion for cars led him to spend the last twelve years in automotive journalism where he brings all that experience to his readers as he writes about the auto industry and the latest test cars he drives.

Formerly a cycling and mountain biking writer and photography lecturer, Geoff lives in England and mostly writes about the world of cars and motoring and life in general. A member of the UK’s Guild of Motoring Writers, he now provides news, views, and opinions for various automotive print and online publications. He is not easily pleased.

Richard has been an auto enthusiast since the age of two when his dad taught him the difference between a Chevy and a Ford. Since then, it’s been cars all the time. He enjoys restoring and driving old cars, with a special love for anything Italian - he currently owns a 1967 Alfa Romeo. Richard is also passionate about all music, especially classic rock and Jazz as he is a big Beatles fan.

Scott McLaren is the Chief Marketing Officer of Fortegra where he helped spearhead the company's relaunch and integration of subsidiary companies for a more cohesive and vertical organization. Prior to joining the Fortegra and Automoblog family, Scott served as Director of Global Customer Relationship Management and Digital Marketing at GM, where he defined and promoted CRM capabilities, customer contact center initiatives, and digital marketing strategies for GM in the global market. Scott has a bachelor's degree in Communications from the University of Michigan, an MBA from the University of Phoenix, and has assisted advisory boards for the likes of Google and the Society of Digital Agencies.

I founded Automoblog.net in May of 2006 to share my love of cars. My favorites include the Lamborghini Diablo 6.0 VT and Koenigsegg CCX, and I think the Ferrari 360 Spider is still one of the sexiest cars in existence. For “normal” cars, I like imports - Nissan, Audi, Subaru... I love my Pearl Yellow (don't judge) 1990 Nissan 300ZX TT and plan to get it to around 550 HP one day. I'm also an avid world traveler and love rock climbing.