2012 Lexus IS 250 C Review
Leave it to Lexus to deliver me a convertible as soon as it’s too cold to put the top down. Of...
Ford Doesn’t Expect Fusion To Take Number One
Number one can be a blessing, and a curse – just ask Toyota, who quickly fell the top spot. Manufacturers who chase volume exclusively often find it comes at the expense of quality and profit margins. The better choice is to make more money on each unit, thanks to profit-enhancing options. Unfortunately a lot of [...]
Tony Pimpo | Jan 26, 2012 | View Post
Next-Generation Land Rover Defender To Call India Its Home
Land Rover is preparing a replacement for the long-running Defender. It has been one of the most iconic off-road vehicles in history, along with the original Jeep and HUMMER. Its history began in 1949 and its run has included years of military service and use in developing countries. Over this course of time, it has [...]
Tony Pimpo | Jan 26, 2012 | View Post
Branding Confusion: Next-Generation Dodge Avenger Coming
Chrysler/Fiat’s branding strategy is quite curious. They’re doing things right now that is unprecedented in modern times. First of all, they are proliferating individual brands. The Ram truck was split off from Dodge into its own division, complete with its own website – despite being sold in the same dealer. Then you have Street Racing [...]
Tony Pimpo | Jan 26, 2012 | View Post
Do Insurance Companies Believe You’re Driving a Risky Vehicle?
In most places within North America, auto insurance represents one of the most costly ongoing expenses attached to automotive ownership. A monthly or annual cost that varies wildly between driver, we barely understand the number of factors affecting our individual insurance rate. Driver’s age, gender and history behind the wheel plays the key part in [...]
Chris Nagy | Jan 26, 2012 | View Post
City of Trollhattan, SAAB AB Save Saab Museum Collection
A while back we reported on the status of the Saab car collection from the Trollhattan museum. The company in charge of overseeing Saab’s bankruptcy announced that it would be auctioning off cars at the Trollhattan museum. While it horrified Saab enthusiasts, to the liquidators it was a source of cash. They don’t care for [...]
Tony Pimpo | Jan 26, 2012 | View Post
Ford Ditches “Drive One” and Replaces It With “Go Further”
Sometimes, a company will stick with the same tagline for years. There are a few examples of that in the automotive industry, such as BMW’s Ultimate Driving Machine and Lexus’ “The Relentless Pursuit of Perfection.” Having the same, defined message helps brand identity – if you can find one that really sticks. Volkswagen’s recent “Das [...]
Tony Pimpo | Jan 26, 2012 | View Post
Too Much: Bugatti Introduces Special Edition Veyron In Qatar
What is this, the 50 millionth special edition variant of the Bugatti Veyron? Every time we turn around Bugatti pops out a new one. The open top Grand Sport is the latest and greatest Veyron, and here comes another special edition variant. The 2012 Qatar Motor Show begins tomorrow, and this car was designed specifically [...]
Tony Pimpo | Jan 24, 2012 | View Post
Nissan Nismo GT-R GT3 Is Race-Ready
Ford just released the 2013 Fusion NASCAR racer today, and at the other end of the racing spectrum is Nissan with the Nismo GT-R GT3. In addition to being a video game favorite, the GT-R has a history in motorsports. There has been a few different versions of the car tailored for different racing series [...]
Tony Pimpo | Jan 24, 2012 | View Post
