Audi Debuts “Goodnight” Commercial

This year’s Super Bowl XLV is set for February 6, 2011, to be held at the Cowboys Stadium in Arlington, Texas. You know what that means don’t you? Why, a whole bunch of new car commercials floating around, of course.

With everyone glued to televisions, automakers often unleash a significant amount of money purchasing spots during the most expensive time of the whole year. General Motors recently announced it would be making a return to advertising at this year’s games.

Audi, who just broke it United States sales record in 2010, has been a prominent sponsor at the games over the past few years. Its past spots have generated a lot of new publicity. This year, with strong momentum it is set to do it again, introducing a spot showing off its new A8 luxury sedan.

It is dubbed “Goodnight” and is a play off of the children’s book “Goodnight Moon.” It is in a similar theme to Cadillac’s “Red Blooded Luxury” commercial, and it is quite well done.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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