This year’s Super Bowl XLV is set for February 6, 2011, to be held at the Cowboys Stadium in Arlington, Texas. You know what that means don’t you? Why, a whole bunch of new car commercials floating around, of course.
With everyone glued to televisions, automakers often unleash a significant amount of money purchasing spots during the most expensive time of the whole year. General Motors recently announced it would be making a return to advertising at this year’s games.
Audi, who just broke it United States sales record in 2010, has been a prominent sponsor at the games over the past few years. Its past spots have generated a lot of new publicity. This year, with strong momentum it is set to do it again, introducing a spot showing off its new A8 luxury sedan.
It is dubbed “Goodnight” and is a play off of the children’s book “Goodnight Moon.” It is in a similar theme to Cadillac’s “Red Blooded Luxury” commercial, and it is quite well done.