Jaguar has ambitious plans of competing globally with Audi, BMW and Mercedes-Benz. And certainly on the top end it is doing so: the XF and XJ are highly regarded in their respective segments. Beginning with the XF, Jaguar’s image has turned around dramatically.
So far, the Tata Group has done an excellent job of managing the company. From a volume standpoint though, the problem with Jaguar is a lack of models. It currently has no crossover variant, and like Cadillac, has lacked an entry level model to compete with the BW 3-series and Mercedes-Benz C-class.
Given that sales are concentrated in the entry level segment, this upcoming model will be a very important one for Jaguar. The last time Jaguar tried an entry level model with the X-type, it didn’t go too well. But that’s because the car was based on Ford mechanicals and had little to offer in the way of luxury and performance. In stark contrast, the upcoming model from Jaguar is much awaited by the automotive press. Automobile Magazine reports that the car has been given the go ahead for a launch in 2015. Under code name X760, there will first be a 4 door sedan and then a small crossover will launch the year after. Both models are expected to significantly increase Jaguar sales. Introduction of the F-type sportscar, along with a new small sedan and crossover, will help to fill out Jaguars line-up nicely.