Automakers are consistently fretting about losing Generation Y, and they’re turning their attention to reaching us. We think a lot of that lack of interest among Gen Y has to do with economic factors. Things like unemployment and gas prices have a strong impact. Driving your own car has become an increasingly frivolous expense for [...]
As far as events go, the Olympics is the biggest one on earth. More than just about the sports, it has turned into a hugely commercialized event as well. Hence, The Olympic Program (TOP) for the world’s leading brands. This year the summer Olympics will be held in London. The city has spent hundreds of [...]
The New York International Auto Show begins next week. One of the highlights will likely be the Fisker Nina. The Nina is Fisker’s low-cost project, which has been the focus of the company’s developmental efforts. While the Karma is produced by Valmet in Finland, the Nina is slated to be built in Wilmington, Delaware at [...]
The Ford Explorer relaunch has gone fantastically well. We thought it was a great product from the beginning, but we can admit being surprised at the crossover’s sales numbers. It goes to show you how much name cachet Explorer has, and its debut couldn’t have happened at a better time for Ford. Last year, about [...]
When the Chevrolet Traverse debuted in 2008, the large crossover vehicle filled a sizable gap in the Bowtie brand’s line-up. Ready to conclude what was always a ‘me-too’ presence in the minivan segment behind Chrysler, the rising price of gasoline was beginning to discourage potential buyers from the Tahoe sport utility vehicle. Steadily selling over [...]
When the automobile launched into the 20th century, the ripe and untapped market had every little auto builder in the United States fighting for recognition on their own terms. During a early 1900s where the American automobile industry was controlled by a broad-covering Selden patent (that threatened to once destroy the Ford Motor Company), the [...]
The confirmations of new product at the New York International Auto Show keep coming. This year the show is set to play host to a whole slew of important debuts. SRT Viper, Fisker Nina, Honda Crosstour Concept, Hyundai Sante Fe, the 2013 Chevrolet Impala and Traverse have all been confirmed. Earlier today Toyota released a [...]
Toyota didn’t become the company it is today on the back of its engaging designs. An entirely different set of attributes has powered its success. Toyotas have been labelled as appliances for a reason. Inoffensive, safe and reliable – in other words, qualities most people put at the top of their list. It doesn’t have [...]
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