The New Year has begun and its the time for resolutions, reflecting and – in the automotive world – year-end sales tallies. After a horrific 2009, the numbers for 2010 are looking a whole lot more promising, particularly for the American manufacturers.
While a lot of attention has been given to Ford and its reclamation of the second-best selling manufacturer title from Toyota, within the sales figures is news that the Camaro has outsold the Mustang.
Historically, the Mustang has outsold the Camaro right from the beginning. The Mustang has a wide enthusiast base and Ford has catered to it well, particularly since 2005.
The new Camaro went on sale a few months into 2009, with a lot of pent up demand fueling sales. Even so, its late start gave the Mustang the edge for the year. This year, with initial demand for the Camaro dissipating, it seemed likely the Mustang would maintain its lead.
The Ford brand has continued momentum in the marketplace and the company offered impressive updates to the 2011 Mustang’s engine lineup.
Continued dominance didn’t prove to be the case however, as the Camaro has overtaken the Mustang for the first time since 1985.
The Camaro sold 81,371 units for 2010, up 7,655 units over the Mustang’s 73,716 tally. It isn’t as the Mustang is a big loser though. Both figures are growing, up by healthy percentages over 2009’s figures. The increases stand at 31.9 percent and 10.6 percent for the Camaro and Mustang, respectively.
It’ll be interesting to see if the Camaro continues its momentum in 2011. The Camaro looks to have the edge again, with a new convertible variant debuting to provide a boost in sales. The Mustang’s figures include its convertible variant.