When the Lamborghini Estoque Concept debuted at the 2008 Paris Motor Show, we thought production was near. Lamborghini, which at the time had the Murcielago and Gallardo, was looking to add a third model line. Estoque seemed like the perfect it.
Aston Martin had confirmed the Rapide and this seemed like an emerging battleground in the exotic segment. A few years later, and after many public comments in favor of Estoque’s production, the Urus SUV was revealed in Beijing as the third model line. It is a sales decision; SUVs are a growing market and the Urus is expected to triple Lamborghini’s annual sales. With the Urus being confirmed, most of us assumed Estoque was dead. And, for all intents and purposes it probably is – but Lamborghini isn’t ruling out a four-door sedan in the future. Ironically enough, it would be Lamborghini’s fourth model line.
With Porsche in the Volkswagen Group fold, Estoque seemingly had a perfect platform to be based on. However, VW wanted Lamborghini to wait until the next-generation version of the platform – which, was years at. The premium SUV platform that underpins the Urus, on the other hand, was ready sooner. It is strange to hear Lamborghini Chief Executive Officer Stefan Winkelmann say that there wasn’t a suitable platform.
“It [the Estoque] was placed on hold because of a number of reasons, including the lack of a suitable platform,” he said, speaking to Autoweek. “We haven’t given up on the idea of a sedan entirely, but we see more potential in a sport-utility vehicle encapsulating typical Lamborghini attributes” said Winkelmann.
Notice he says Estoque was “placed on hold.” Also, unlike some, we aren’t opposed to the Urus. But the Urus has more potential in encapsulating typical Lamborghini attributes? We think Estoque fits that bill better, unless he’s talking about shock and awe – an appeal the Urus certainly has.