Lamborghini Announces New Paint Facility

Automobili Lamborghini has announced the construction of a new paint facility. The Sant’Agata Bolognese automaker says the new building will be completed and operational at the end of 2018. The facility will be utilized to paint the forthcoming Lamborghini Urus SUV. The plant is expected to have a solid impact in terms of job creation with approximately 200 new staff added by the time it reaches full production capacity.

An additional 500 jobs are expected once the plant is further up and running.

“We are very pleased with this result, which represents another step on our path of strategic expansion,” said Stefano Domenicali, Chairman and Chief Executive Officer of Lamborghini. “Thanks to the support and faith of our shareholder AUDI AG, a decision was taken that most effectively safeguards our know-how, job growth in the territory, and brand identity.”

Lamborghini’s new paint plant will see the implementation of the latest, most advanced technology, with a mindfulness toward sustainability. Workers will be both highly-skilled and trained extensively to guarantee the automaker’s already high standards of quality and performance.

The upcoming Urus SUV is Lamborghini’s transition into the realm of everyday vehicles. When it debuted at the 2012 Beijing Motor Show, then President and CEO Stephan Winkelmann underscored the success of SUV markets worldwide, and how the vehicles often embody a sense of emotion and freedom. Lamborghini estimated sales might be around 3,00 units, with target markets coming primarily in the United States, the United Kingdom, Germany, Russia, the Middle East, and China.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” Winkelmann said at the time. “The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 

Photo & Source: Automobili Lamborghini S.p.A.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

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