Small SUVs are in big demand today. According to Polk registration data, sales in the United States of small SUVs have tripled since 2011. Buick is one of the strongest leaders with the Encore, which has seen nearly 30 percent growth since it first arrived in 2013.
Encore remains strong, despite the collective number of small SUVs from other automakers doubling the last three years. The U.S. is Encore’s top market according to current sales data. More than half of all Buick Encore sales are within the U.S.
“The Encore is a pioneering force in a segment hugely popular with customers, with one in four small SUV owners in the U.S. today driving a Buick,” said Duncan Aldred, Vice President of Buick Sales, Service and Marketing.
Last month, Buick Encore hit 30 straight months of year-over-year sales growth. The vehicle attracts new buyers too; more than half of Encore drivers arrive from other brands. Furthermore, women represent nearly 60 percent of Encore customers, 16 percent higher than the industry average.
According to Aldred, the 2017 Encore, coming in September, surpasses the 2016 version.
“The upcoming 2017 model doubles down on what’s made it successful, like extensive soft-touch interior materials not offered by the competition,” he said.
A quarter of all small SUVs sold today are Buicks.
*Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.