The General Motors restructuring left only four brands still standing in the United States: Buick, Cadillac, Chevrolet, and GMC. Years ago, it seemed unlikely that Buick would be one of those four. Thanks to the Chinese market and a brilliant partnership with Opel, Buick is doing very well here and abroad.
The line-up has been completely revamped, beginning with the Enclave and continuing with the Regal, Verano, and the Encore. This revamp has worked; sales are up, transaction prices are on the rise, and the average buyer age is down. Ten years ago, Buick redesigned its logo to project a more modern image.
Included in that was a thick new chrome design that abandoned the red, white, and blue colors always present in the logo. Curiously, those colors have been kept for the Chinese market. Many have wished for a return of those classic colors. The Detroit Free Press reports that Buick may freshen its logo. And the news comes from GM North America President Mark Reuss.
He was speaking with a group of journalists as part of the North American Car and Truck of the Year Awards. While the brand may be getting a new logo, there were no details available beyond that. Most likely, the logo update will not be a radical change, as Buick’s logo is recognizable all over the world (for better or for worse…). Buick sales should get a nice boost next year from the Verano Turbo. After that, we aren’t sure what is next for the brand. But, a sports car or rear-wheel drive flagship model would be a perfect addition.