Automoblog Book Garage: American Motors Corporation

Book Garage


If there was ever a dynamic story in the automotive world, it would be that of American Motors Corporation. Born during the 1954 merger of Nash-Kelvinator Company and Hudson Motor Car Company, AMC seemed poised for success under George Romney.

They remained independent of The Big Three, establishing a headquarters in nearby Southfield, Michigan. Their notoriety was unsurpassed with the Ambassador and Rambler lines. Romney was commonly seen on television with them while tourists passed through the company’s Disneyland display.

Perhaps, at the time, it seemed the ride would never end . . .

Dress for Success

Sometimes, I wonder what it would be like to live in another time – to be an automotive journalist in another decade. When I look at the photo below (and the one of the pretty lady next to the Rambler Rebel above) I ponder if generations of yesteryear, although lacking in modern beautification fads and communication devices, were in fact, better looking and more intelligent?

I see the man below as successful. He’s well dressed with his coat and tie; the hat lends a classic appeal now, but in his time, a contemporary flare. The pensive look suggests focus while the paper he is clutching shows our common “connectivity” buzz word. This is a pragmatic man in dress and mind, who knows what is going on in the world but has a plan to change it.

And then, there is his car. Does he make the AMC or does the AMC make him?

My thought is a little bit of both…

AMCPage25

Author

Patrick Foster details the AMC story, chronicling the automaker’s birth, merger with Chrysler, association with Renault, and final decline. Foster is widely considered an authority on AMC as well as Jeep and Studebaker. He has written for a number of automotive publications and helped create the Society of Automotive Historians Press.

While the days forever preserved in these photographs have passed, opening the pages of Foster’s book will bring it right back to life. It will be as if not a moment passed. You will be the guy in the coat and tie, or the woman in the swimsuit, living the embodiment of an entire generation and driving the car that moved them in their everyday lives.

American Motors Corporation: The Rise and Fall of America’s Last Independent Automaker is available through Motorbooks or Amazon.  

*Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 

Gallery

*Muscle cars and their lasting legacy were featured last week on Automoblog Book Garage.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, and Volvo. Carl is President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

1 Comment on "Automoblog Book Garage: American Motors Corporation"

  1. Rahul Raman

    Just take me back to the decades when wagons roamed the streets of America in masses. Also love AMC, wish someone would bring this legendary company back with some design flare and driving emotion.

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