Saab Purchase by NEVS Is Complete – Griffin Logo A No Go

Saab 9-4X Grille

Saab 9-4X Grille

With anything involving Saab at a corporate level, you just know that there will be unforeseen hiccups and delays. That has proven itself to be true over and over again. That is because the brand is so intertwined with different entities that exercise varying degrees of control; General Motors, Spyker, the Swedish government, and the European Union, along with Saab AB and Scania.

The two aforementioned companies were once a part of the Saab umbrella – Saab AB as an aerospace manufacturer (remember the “Born from Jets”? Saab tagline) and Scania a truck manufacturer (recently bought by Volkswagen…yeah). They both hold rights to the Saab name as well as the “Griffin” logo.

When National Electric Vehicle Sweden announced its purchase of Saab assets, the question turned to whether or not SAAB AB and Scania would approve use of the name. Both are reputable companies that don’t want their name damaged by subpar products from China. Given their stringent standards, we assumed it would reflect well on the future of NEVS if the usage of the name and logo got the green light. Now, news has come that the name has been approved – but not the Griffin logo. That means Saabs in the future will use just the “SAAB” logo script instead of the graphic Griffin that often accompanied it.

The Wall Street Journal has confirmed this, saying the decision was aimed at making a clear distinction between the Chinese cars and Swedish defense products. NEVS plans to introduce a 9-3 based electric car within 18 months. Not many details are known but the car will likely be based on the previous generation 9-3. It will be aimed primarily at China. For all intents and purposes the Saab we (some of us anyway) knew and loved is dead. We’ll see what NEVS does with Saab name as time goes on, but we aren’t getting our hopes up at this point.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Saab Purchase by NEVS Is Complete – Griffin Logo A No Go"

  1. paul gatley

    I have owned two Saab automobiles in the past ten years and looked forward to seeing a new griffin in my driveway. Now, no more. What a loss.

Leave a Reply