It’s football season! This Sunday, I will be glued to the tube as my Detroit Lions open the season against the Indianapolis Colts. I have some Packers and Vikings fans in my life, so the next few months could prove rough for me.
I might rely on Ford Motor Company to brighten my Sunday afternoons with the Built Ford Tough Tailgate Tour.
Ford and the National Football League recently announced a three-year partnership, naming the F-Series as the Official Truck of the NFL. To celebrate, the Built Ford Tough Tailgate Tour provides football fans in select cities a unique game day experience. Ford launched the partnership in New York, where fans can order a Built Ford Tough Tailgate Truck through Uber. The special trucks arrive with food, tickets, and merchandise for the ultimate tailgating experience.
Tough Trucks, Tough Tickets
The Toughest Ticket sweepstakes is also underway. Fans have a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty. The Super Duty is decked out according to the colors and logos of their favorite team.
“We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league,” said Renie Anderson, NFL Senior Vice President.
On The Offensive
Ford is also recognizing the game day efforts of the league’s offensive lines. The Built Ford Tough Offensive Line of the Year will be announced at the annual NFL honors awards presentation. A new offensive line will be nominated every week, with NFL.com analyst Shaun O’Hara providing statistics and commentary. Mark LaNeve, Ford Motor Company Vice President, U.S. Marketing, Sales and Service, believes the partnership is exciting.
“Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way,” he said.
Need tailgating ideas? See our handy guide. To enter the Toughest Ticket sweepstakes, go here.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.