NEVS Negotiating With SAAB AB, Scania Over Use Of Saab Name

Anyone sick of hearing about the wrangling over Saab? It isn’t completely over yet. Welcome to the next phase of this corporate drama. The company was recently purchased by a joint investment consortium comprised of Chinese National Modern Energy Holdings and Japanese Sun Investment, LLC.

The two formed to create National Electric Vehicle Sweden AB, the owner of the new company. Saab enthusiasts watched this development keenly. The preferred bidder (pickings were slim!) out of the lot was Mahindra. For reasons unknown, the bankruptcy administrators sold the company to NEVS for an undisclosed sum. Some keen observers noted that the purchase of “Saab” didn’t actually include the name.

Ownership of the name resides with airplane manufacturer Saab AB and truck maker Scania. You might remember the whole “Born From Jets” advertising campaign. It’s probably better off if you don’t….anyhow, The Detroit Bureau reports that new company is currently negotiating with Saab and Scania regarding use of the name on cars. The name also includes the iconic Griffin logo that is shared by both companies. It’s a curious setup. Saab has always been in good hands. With this new company owning it, that has been questioned. We really have no idea yet about the seriousness of the operation.

Tellingly, Scania is approaching the situation with caution. “The brand name discussion isn’t over,” says Erik Ljungberg, Saab’s Scania’s spokesman . “It’s a complex issue and several questions must be sorted out. We’re very keen that the griffin brand isn’t used for anything we can’t stand behind.” In simple terms: on cheap Chinese engineering. Erik Magni, spokesman for Saab AB (the airplane manufacturer) echoed this: “We want a long-term solution for the brand name where we share the same view on how it should develop to make sure it’s associated with engineering, high competence.” Given that Saab manufacturers airplanes for defense applications, it is a salient point. Both companies will want assurances of the quality of the final product before approving anything. If given the green light for use, we’ll have a bit more confidence in the operation being setup by NEVS.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

2 Comments on "NEVS Negotiating With SAAB AB, Scania Over Use Of Saab Name"

  1. Ivar Möller

    I am sick of hearing about the wrangling of General motors still losing money. It was not SAAB´s fault after all when GM went broke. Maybee it was Opel´s fault ????

  2. Aonghas MacDonald

    I dont think the saab badge should be used on an all eletric car.At present,an all electric car is only a practical proposition in the city.as it can only do about 50 miles between charges.The saab badge would be good for a hybrid biofuel/diesel,car with bodyshell size about the size of a vw golf.SAAB should go back to small market share,like they were at the start,and not try to compete in the volume market.SAAB customer base stood by them,until they lost the place,building the 9000,and subsequent models.The last GOOD SAAB was the pre GM 900,which are still sought after,by people who appreciate quality.
    I have had saabs continuosly,since 1973,and still run a 99,and a 900.

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