Auto shows can be crazy places with half-thought out ideas all over the place. Gyroscope-stabilized briefcase warmers for the back seat. Cop cars with integrated doughnut dispensers. Turbine-powered iPad docks. Lots of nutty stuff that will (thankfully) never see the light of day. Sadly, Lexus and their new partner, genetic screening company 23andMe have teamed up for “Genetic Select” and it looks like they’re “serious.”
“Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality,” crows Lexus inaccurately. Finding my perfect vehicle is easy guys. Finding the money for it, that’s the hard part. Genetic Select is the “Ultimate Answer to Vehicle Customization” and a revolutionary new car buying experience.
It also pegs the goofy meter.
Available on April 1st at Lexus dealerships, Genetic Select’s patented “DNA sequencing model-to-model technology” will pair drivers to a Lexus vehicle that’s tailored to their every characteristic. Lexus says with 23andMe’s understanding of genetic variants, Genetic Select will enable them to deliver the perfect color, trim, horsepower allotment, seating configuration, and radio presets, with 99.99967 percent accuracy.
“It will be impossible to tell where the driver ends and where the car begins,” reads a statement in the press release.
This is all based on the driver’s DNA, so if the customer does not have a genetic variant for bald spots, the car will come equipped with a sun roof. Those genetically prone to more freckles will receive custom window tinting.
Spit, Sign & Drive
Your Genetic Select appointment takes about 10 minutes and is sort of like the movie Gattaca. Lexus’ service staff will collect a saliva sample as quickly and painlessly as possible, then send it to 23andMe for full sequence testing. 48 hours later, the perfect vehicle will arrive at the customer’s doorstep, badda-boom badda-bing! You won’t even need a key to operate it – the revolutionary new saliva-powered start system operates via a DNA ignition sensor on the steering wheel. Just lick and drive!
Customers can make their appointments at their local Lexus dealership starting April 1st. The video below explains more.
That date again is April 1st!
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. Follow his work on Twitter: @TonyBorroz.
Photos, Video & Source: Toyota Motor Sales, U.S.A., Inc.