Not-So Serious Pickup and Go: The BMW M3 Truck


For over 30 years, BMW has acquainted automotive enthusiasts from all countries and languages to the recognition of one simple letter standing for performance. The M badge grew from a specialized supercar in 1978 into a bold model range of factory-tuned luxury cars. Expanding their M badge across convertibles and even sport utility vehicles, the performance marking is now being lent to BMW’s entry level 1 Series. Jazzed with 335 horsepower and a dizzying amount of performance enhancements, the BMW 1 Series M could be accepted as one of the more unusual applications of the German’s factory tuning influence. Introduced to the public this April Fools’ Day, a BMW M3 was shown adapting the most bizarre interpretation of performance.

For those who are strangely exhausted with the sight of the M3 Coupe, Sedan or the Convertible, allow your eyes to be lured to a BMW-built performance pickup. Subtracting the rear seat and deck lid for a flat-floored truck bed, the BMW M3 Pickup maintains much of the sporty German charm. The aggressive front fascia and hood, the lower half of the BMW M3 Pickup presents an uncanny resemblance to its sister cars. Captured on side view, the flattened back half of this unique BMW M3 outlines an all-purpose truck bed. Said to hold 20 golf club bags, the opened rear cargo area of the BMW M3 Pickup can be covered by a tonneau. Believe it or not, aerodynamists with BMW claims this pickup produces the same drag coefficient as a M3 Coupe (whether any individuals will stake their careers on those measurements seem would seem surprising).


Along with the modifications such as opening up the rear cargo area of the M3, this BMW pickup also allows driver and passenger to bask in open air driving. Featuring a Targa top, the BMW M3 Pickup can be opened up like a convertible. Sport-tuned suspension riding overtop of blackened M type wheels will provide a performance-oriented ride.

The crossover utility market created an entire subsection between car and truck. While making a cultural impact just recently, the marriage of utility vehicle flooring with car-like structure and handling is not a new phenomenon. In North America, the Ford Ranchero, Chevrolet El Camino and Dodge Ram Charger incorporated a pickup bed onto a car platform creating a compelling set of automobiles. In Europe, a Mini derived pickup roams after years of production. The BMW M3 Pickup proposes an update on the classic vehicle premise.

Presented on April Fools’ day, the legitimacy of this rather odd vehicle even existing can be taken with a grain of salt. Though the production possibilities of a M3 Pickup are almost impossible to take seriously, BMW admits this unusual M3 does indeed exist. Powered by the M3’s 4-liter V-8 engine producing 420 horsepower, a BMW M3 Pickup had actually turned laps around the Nürburgring’s Nordschleife circuit.

Built as a one-off for novelty appeal, BMW is said to reserved a position in their company. Certified for the road as a truck, the M3 pickup concept will remain a fixture at the BMW M GmbH development center as a transport vehicle.

Information and photo source: BMW Group

  1. This would be a good vehicle to produce in limited amounts. We have learned thru-out history that people in general want something different. Look at other companies who are experimenting.

    DIFFERENT is what people want.

  2. That is a nice concept, but I cannot imagine BMW making pickup trucks that can compete with the Americans and Japanese on their level.

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