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Scion

Scion

scion

Scion, a discontinued automobile brand of Toyota, debuted in 2003 with a focus on younger customers. The brand was introduced as an inexpensive, stylish, and distinctive sport compact vehicle.

Scion provided car buyers with a “pure price” sales concept that eliminated traditional trim levels and haggling when buying a car. The sales approach was to offer the customer a single trim level and a non-negotiable base price. However, buyers were given a range of dealer-installed options to personalize their vehicles.

Scion had a 13-year run when slowing sales finally convinced Toyota to shutter the idea entirely in 2016. With the feeling they didn’t need a separate brand to attract younger buyers, and that their main product line was doing just fine, Toyota doesn’t seem keen on bringing back Scion anytime soon. 

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2015 Scion tC 003
Denis Flierl·
Test Drives

2016 Scion tC 3-Door Liftback Review

This will be the last time we ever do a Scion tC review. It’s going away as a Scion forever and...
Read More
2016 Scion iA 3
Carl Anthony·
Car News

Toyota Wipes Scion Slate Clean

Scion will be absorbed by Toyota in response to customer need, according to Toyota. It launched in 2003 to attract younger...
Read More
2016 Scion iA 5
Denis Flierl·
Test Drives

2016 Scion iA 6-Speed Manual Review

We tested both the 6-speed automatic and now the 6-speed manual gearbox Scion iA compact sedans – and we found...
Read More
2016 Scion iM 6 2
Denis Flierl·
Test Drives

2016 Scion iM automatic 5-Door Review

6-speed standard gearbox or 7-speed CVTi-S automatic transmission is the question you need to ask if you are in the...
Read More
2016 Scion iA front
Denis Flierl·
Test Drives

2016 Scion iA 4-Door Sedan Review

The United States isn’t getting the new Mazda2 subcompact or are we? Even though the new Scion iA 4-Door sedan...
Read More
2016 Scion iM 9
Denis Flierl·
Test Drives

2016 Scion iM 5-Door Hatchback Review

When we took delivery of the new 2016 Scion iM, our initial reaction was that Scion has pulled off a...
Read More
Scion FR S RS1 003
Denis Flierl·
Test Drives

2016 Scion FR-S 2-Door Coupe Review

Scion performance fans would like to see a turbocharged FR-S sports coupe, but unfortunately, Toyota and partner Subaru have chosen...
Read More
2015 Scion xB 686 001
Carl Anthony·
Car News

Final Edition Scion xB Revealed

The Scion xB is going away but not before one more excursion – literally.  Scion teamed with 686 Technical Apparel for...
Read More
2016 Scion iM 101 876x535
Automoblog Staff·
CarsReviews

2016 Scion iM Details

Last week we gave you a First Look overview of the two all-new models from Scion – the iM and...
Read More
2016 Scion iA 128 876x535
Rahul Raman·
Car NewsCars

First Look: 2016 Scion iM and iA

The 2016 Scion iM hatchback and iA sedan are arriving in more than 1,000 Scion dealerships. These two models are...
Read More
2013 scion fr s photo 598775 s 986x603
Rahul Raman·
Test Drives

2015 Scion FR-S Review

When the Scion FR-S debuted in 2013, many automobile journalists and enthusiasts heralded it as the “second coming of the...
Read More
2014 LAAS Scion iM Concept Front
Automoblog Staff·
Car News

Scion Announces the Cool New iM Concept

Since the brand’s inception in 2003, Scion’s goal has always been to offer something that stands out in a crowd....
Read More
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