Marketers often dream up “personas” for hypothetical clients; case studies of notional customers they believe represent idealized market segments. “Mary...
MINI
Currently owned by BMW, the Mini began its life in 1959 as an economy car produced by the British Motor Corporation (BMC) and quickly became a British icon in the 1960s. The Mini has influenced generations of car manufacturers with its space-saving transverse engine and front-wheel drive layout that allowed 80 percent of the floor plan area to be utilized for passengers and luggage.
Mini was voted the second most influential car of the 20th century in 1999, coming in second to the Ford Model T. The current Mini Cooper carries on many of the car’s original design and functional attributes. In late 2019, the Mini Cooper SE, a new electrified two-door hardtop, was announced for the 2020 model year.
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