I remember the Dodge Viper fondly in the mid 90s; that bright red jumped out of the TV commercials as... Read More
Last month, Fiat Chrysler Automobiles CEO Sergio Marchionne made a statement on the future of the car company. Capturing the... Read More
Being the year of the snake on the Chinese zodiac calendar, 2013 is a marvellous year to reintroduce the passion and enthusiasm of the Chrysler’s majestic Viper sports car. Almost a year since the return of the Viper as the halo vehicle of SRT, 640 horses of American supercar muscle... Read More
When the Viper was reborn as a halo product for Chrysler Group’s newly formed SRT brand, the motorsport ambitions for... Read More
With the 2014 C7 Corvette having just been released, there is a showdown on the horizon. One legend is returning,... Read More
As far as American supercars go, there has basically been two longest-running ones from mass market manufacturers are the Chevrolet Corvette and Dodge Viper. Most of the automotive world has already turned their attention to the much-awaited Chevrolet Corvette C7, due at next month’s North American International Auto Show. The... Read More
By now it is a well known fact – instead of being a Dodge Viper, the replacement for the car... Read More
Hello modern classic – the 2013 SRT Viper is a sure fire hit. After a hiatus that began on July... Read More
Blue and white stripes on a Viper – hey this is a throwback. If you’re a Dodge Viper aficionado you’ll recognize these as the launch colors used for the past two generations of Viper coupes. With the 2013 SRT Viper being a continuation of what began back in 1996, SRT... Read More
Chrysler is in the midst of an effort to launch Street Racing and Technology as its own division. Car guy... Read More
The auction marketplace is long viewed as a place to buy rare and one-of-a-kind items. In the most prestigious cases,... Read More
Ahh, the joys of branding and rebranding. Chrysler is no stranger to this. Since its partnership with Fiat it has separated RAM from Dodge (go figure), introduced standalone Fiat stores, and launched a new plan for Street Racing Technology. Chrysler has been pitching SRT as its own brand for the... Read More
