Mazda of Everett in Seattle is the first to receive the upgraded “Retail Evolution” layout announced by Mazda North American Operations. Retail Evolution, introduced in 2003, focuses on ways to enhance the car buying experience.
The show floor incorporates more glass to promote transparency and openness. Chrome Mazda signage compliments a black and white theme while designs throughout the building echo cues of wood and metal. Phone charging stations and WiFi are available for customers waiting in the service department and the sales floor is treated to digital displays.
The upscale dealership architecture is directly inspired by the Mazda platform.
“Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience. Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve.” ~ Jim O’Sullivan, President & CEO, Mazda North American Operations.
There are three levels to Retail Evolution and Mazda is consulting with each of their retailers, helping decide which tier is best. Between the United states and Mexico, there are nearly 700 Mazda dealerships.
Based on how the first make over went in Seattle, it should be will received by dealers.
“After working closely with Jerry McCann, the General Manager and Dealer Principal of Mazda of Everett, we are thrilled to finally reveal this new Retail Evolution experience. I’m confident it will be well received by Jerry’s staff working in the store, as well as customers looking to purchase or lease a new or used Mazda.” ~ Jim O’Sullivan, President & CEO, Mazda North American Operations.
The Retail Evolution initiative comes on the heels on the CX-5 and 6 earning a Superior rating from the Insurance Institute for Highway Safety.
What do you think of the new Mazda dealership design? Would you feel comfortable buying a car in this type of show floor? Tell us here.