Connected and very technology savvy, the younger driving crowd test drives a full assortment of vehicles in the virtual world. Through incredible rich video gaming experiences such as the Gran Turismo and Project Gotham Racing series, it’s possible for some gamers to become completely familiar with a car without stepping into a dealership.
Another notable driving game in what is a wide selection of racing titles is MotorStorm RC. Recently introduced for the Sony Playstation 3 and the all-new Playstation Vita handheld console, North American Toyota brand Scion positioned their newly released iQ subcompact car. As a real-world vehicle starting at $15,265, 2012 iQs will bring the gaming experience of MotorStorm RC and other Sony Playstation Vita titles to Scion buyers of the mini car. From May 1st to July 31st, purchase of the nifty, fuel-efficient Scion iQ will come with an additional perk from a popular electronic entertainment device company.
A $250 premium, the Sony Playstation Vita portable gaming console will be a hot inclusion with the Scion buying experience. A highly evolved game unit, the Sony Playstation Vita delivers a new generation of on-the-go entertainment (provided when you are not behind the wheel of the Scion iQ. Speaking in regard to the latest dealer promotion with Sony, Scion vice president Jack Hollis declares the product pairing with the iQ as an ideal match. “Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun.” said Hollis.
While the high-profile offering of a game console with a car purchase is unique for Toyota, high-profile portable electronics have been paired with another vehicle sale as of late. Every 2011 model of the Hyundai Equus luxury sedan, an Apple iPad is standard pre-loaded with the interactive owner’s manual. Hyundai discontinued the inclusion of the Apple iPad into the 2012 model year. Considering the fact the Equus retail price of $59,000, the Scion iQ deal with the Sony Playstation Vita could be seen as a better bang for the buck.
The partnership with the Sony Playstation Vita comes as Toyota’s youth-oriented brand fights gain greater support from their target demographic. The rock-bottom price on the Scion mini-car (sometimes referenced as a kei-car in parts of the world) met with a standard feature package that includes 11 air bags, 160-watt Pioneer stereo system and Bluetooth connectivity should make the Sony Playstation Vita icing on the cake after nearly 37 miles per gallon driving during the upcoming summer season.
Information and photo source: Toyota Motor Corporation
