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Seth Parks
Seth Parks
PositionContributor
JoinedOctober 6, 2015
Articles8
Comments2
I have been working in the auto industry for over two decades. In high school, way back when Broncos still roamed free, I was a lot attendant at a Ford store. During college I worked as a car salesman and later moved up the retail ladder. After graduate school, I co-founded a fleet management company in Africa. More recently, I sat on the board of a performance auto parts distributor and led the turn-around of a parts manufacturer. I am presently on the boards of two aftermarket auto parts manufacturers. I am an equal opportunity auto enthusiast, father of two, happy husband, and dedicated global traveler.
ATS Driving
Seth Parks·
Car Talk

Nostrum Energy: Unlocking Raw Performance Through Direct Injection

Facilitating the creation of 500, 600, 700, and more horsepower cars is not Nostrum Energy’s mission, but it is a... Read More
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IMG 1202
Seth Parks·
Test Drives

2016 Nissan Titan XD PRO-4X Review (Cummins 5.0L V8 Turbo Diesel)

The segment-challenging 2016 Nissan Titan XD is an interesting proposition. Nissan believes it found an under-served space between half-ton and... Read More
Elio Motors
Seth Parks·
Car NewsTV

Elio Motors Launches Television Campaign

Startup automaker Elio Motors launched its first television campaign recently. The 30 and 60 second spots feature Founder Paul Elio in an optimistic appeal to alter the course of transportation. Viewers are gradually brought around a corner, in an elderly warehouse, where the car stands under a white sheet. It sits... Read More
NVBT103
Seth Parks·
Car News

Faraday Future’s Wild FFZERO1 Concept

Faraday Future revealed its wild FFZERO1 Concept in Las Vegas and its visual impact is right in the company’s name... Read More
toolbox 1500
Seth Parks·
Car News

New Tailgates Engage Active Truck Owners

When the GearGate concept was presented to me a year ago by its founder, Matthew Bader, I was blown away.... Read More
Nostrum K ITI on Flow Bench
Seth Parks·
Car Talk

Gasoline Direct Injection: Fad or Future?

The internal combustion engine is 150 years old and its thermal efficiency – the amount of energy converted from combustion into mechanical work – is unlikely to achieve parity with emerging alternatives. For the performance enthusiasts among us, harboring anxiety over the future, you are not alone. Although the internal combustion... Read More
Ram Front Grille
Seth Parks·
Car News

Full Size RAM SUV Coming?

Fiat Chrysler Automobiles (FCA) is studying the development of a full-size SUV for Ram. Full-Size SUVs are extremely profitable on... Read More
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Seth Parks·
Car NewsCar Talk

Inside Out: China Enters the American Auto Market

Last week, I was driving the family to SFO after a long, tiring weekend in Napa. Our rental Sienna, its... Read More
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