2021 VW Arteon 15

An April Fool: VW Not Rebranding Itself as “Voltswagen” for the United States Market Afterall

It was all an April Fools’ Day joke. Volkswagen Group of America had officially announced on Tuesday, March 30th, that its U.S. brand name would change from Volkswagen of America to Voltswagen of America. The change was meant to reflect the automaker’s commitment to electrification. Although it seemed as if VW were serious, the automaker later confirmed it was merely a marketing stunt to create buzz around the the new ID.4.

Global EV Initiative

The automaker’s commitment to electrification is not an April Fools’ Day stunt, however. VW aims to sell at least one million EVs globally by 2025 and launch more than 70 electric models across all VW group brands by 2029.

VW was the first major automaker to support the Paris Climate Agreement, with an added target of a 30 percent reduction in its carbon footprint by 2025 and net-carbon neutrality by 2050. VW was also among the manufacturers in 2019 that supported California’s proposed fuel economy regulations to combat climate change. 

The Automoblog staff covers automotive industry news, trends, and technology along with new vehicle releases. Automoblog is owned and operated by Gearhead Media LLC., based in Detroit, Michigan and Berlin, Germany.

Read This Next
2022 Audi e tron GT 12
2022 Audi e-tron GT & RS e-tron GT: Ingolstadt’s Electric Grand Tourer is a Stunner