Jeep is pulling out all the stops to celebrate the 80th anniversary of its brand. Highlights include special edition models across the lineup that are expected in showrooms this fall.
The special editions are a signal that Jeep has faith that U.S. car sales will rebound. Second-quarter 2020 sales were the lowest at any time since the Great Depression with industry analysts reporting a 30 percent drop overall. With that in mind, Jeep’s 27 percent drop between the second quarter of 2019 and 2020 was almost modest.
Expect a keen interest in these 2021 Jeep 80th Anniversary Editions based on the recent economic bump in new vehicle sales. Industry analysts told the Wall Street Journal (WSJ) that those sales began to rebound as early as April. “It is really not doom and gloom,” Tyson Jominy, Vice President of data and analytics at J.D. Power explained to the WSJ. “It’s pretty remarkable how quickly we’re actually rebounding.”
Here is a look at each individual model in the 80th Anniversary Edition lineup. All the 80th Anniversary Editions have commemorative badging, of course.
“After nearly 80 years, the Jeep brand remains true to the original SUV by continuing to deliver legendary 4×4 capability that has enabled countless adventures and open-air freedom,” said Jim Morrison, Head of Jeep Brand – FCA North America. “As we celebrate our 80th anniversary, we’re pleased to provide our customers with 80th Anniversary models that offer a unique appearance, great value and loads of safety and technology features.”
2021 Jeep Wrangler 80th Anniversary Edition
Exterior Features: 18-inch Granite Crystal wheels and Bridgestone Dueler 255/70R18 all-terrain tires, Neutral Grey Metallic grille bezels, headlamp rings, and fog lamp bezels.
Interior Treatments: Light Tungsten stitching, Berber floor mats with Light Tungsten accent stitching and even a remote start. Audiophiles will especially appreciate the fourth-generation Uconnect system with the 8.4-inch touchscreen; includes Apple CarPlay, Android Auto, and SiriusXM satellite radio.
Starting U.S. MSRP: $41,740, plus $1,495 destination.
2021 Jeep Grand Cherokee 80th Anniversary Edition
Features: As you’d expect, the Grand Cherokee features are, well, a bit grander. This model has 20-inch wheels with a Granite Crystal finish, leather seats, Light Tungsten interior accents, the ProTech II Package of advanced safety features, and a fourth-generation Uconnect system.
Starting U.S. MSRP: $44,335 for 4×4 models, plus $1,495 destination.
2021 Jeep Cherokee 80th Anniversary Edition
Features: The Cherokee has smaller wheels (19 inches with a Granite Crystal finish) than its Grand sibling and no ProTech II package. It has all the other bells-and-whistles, though, including the Uconnect system, panoramic sunroof, and dual-zone climate control. Leather seats with Light Tungsten accents are standard.
Starting U.S. MSRP: $27,595 for 4×4 models, plus $1,495 destination.
Maintenance & Warranty
Jeep also announced an upgraded Wave Customer Care program that includes three years of complimentary maintenance at Jeep dealerships, including oil changes and tire rotations, plus 24/7 phone or online chat.
The Jeep basic limited warranty offers bumper-to-bumper protection for three years or 36,000 miles, whichever comes first. For more information on Jeep’s warranty and to help you determine if you need additional coverage, see our in-depth guide.
Nancy Dunham is a life-long journalist whose work appears in many national automotive and general interest magazines and accompanying websites. Her dad was an executive with Western Auto Supply Co. (sold to Sears), so the smell of tires still brings back a flood of childhood memories. Favorite professional assignment: driving on the Texas Motor Speedway. She lives in Austin, Texas with her cat Prudence.