Ford Enters New “Territory” In Chinese Market

China, now the world’s largest automotive market, is a goldmine for ambitious manufacturers. As “tier 1” cities like Beijing and Shanghai implement license plate restrictions to mitigate congestion, demand is rising in the country’s smaller cities. Since these cities are less likely to have such restrictions, it may explain the rising demand.

But what exactly are Chinese consumers wanting in their next automobile?

By The Numbers

Registered vehicles in Chinese cities with no license plate restrictions is expected to jump to about 23.7 million in 2020, up from 10.8 million in 2010. By contrast, registrations in restricted cities is expected to fall to 1.6 million in 2019, from a peak of 2.2 million in 2010. The data is according to IHS Markit’s latest China Provincial Forecast.

And like in the United States, SUVs are all the rage.

Last year, the McKinsey Center for Future Mobility noted that China’s midsize SUV segment experienced an annual growth rate of 38 percent between 2012 and 2016. As a result, Chinese manufacturers are packing the market with SUVs, although one Michigan-based automaker wants a bigger piece of the pie.

Joint Collaboration

Meet the Ford Territory, an entry-level, midsize SUV, developed in partnership with Jiangling Motors Corporation (JMC).

“The Territory is a breakthrough for Ford in China in terms of our ability to successfully compete with Chinese automakers for millions of customers that we do not currently serve,” explained Peter Fleet, President, Asia Pacific and Chairman & CEO, Ford China. “Territory is a key proof point for how we will grow in China.”

Officials say the collaboration combines JMC’s market insights with Ford’s expertise in vehicle design, engineering, and manufacturing. Ford’s testing centers in Nanjing, China and Melbourne, Australia helped tune the suspension and reduce NVH levels.

“We brought Territory to market with speed, high quality, and cost efficiency,” Fleet said.

Ford Territory interior layout. Photo: Ford Motor Company.

Performance & Technology

A gasoline engine, 48V mild hybrid with Miller-Cycle technology, or a plug-in hybrid are among the powertrain options for the Ford Territory. Ford says each will be “efficient” but provide no details on how said efficiency is achieved. Based on the latest data, it seems hybrid powertrains will be the top sellers.

Tech features include a Mandarin voice-command function and FordPass Connect with embedded modem.

Family Affair

The Ford Territory joins the EcoSport, Kuga, Edge, Explorer, and Everest in the automaker’s SUV lineup. The vehicle is part of Ford’s China 2025 plan to launch over 50 new vehicles in the country by then. JMC’s Xiao Lan plant is responsible for production; expect the Ford Territory on sale early next year.

“It will be affordable for young families and new buyers across China, not just the coastal mega-cities,” Fleet added.

Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He studies mechanical engineering at Wayne State University, serves on the Board of Directors for the Ally Jolie Baldwin Foundation, and is a loyal Detroit Lions fan.

Photos & Source: Ford Motor Company.

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