Ford Motor Company’s luxury car brand Lincoln has been fighting to gain traction among attracting image-conscious clientele of the premium automotive world. Building decent vehicles for the luxury car category, Lincoln has largely abandoned their past image of American luxury for ultra-modern designs and technologies. Despite their attempts at greatness, the Lincoln Motor Company has struggled to take the spotlight from Lexus or its archrival Cadillac.
What Lincoln needs in their current line-up is a distinctive, stylish vehicle excelling to project the marque. Introduced as a concept at the 2013 North American International Auto Show, a compact crossover vehicle called the MKC created a refreshing stir. In fact, there was little hiding the fact the Lincoln MKC was destined for production due to its conclusion of road-mandated hardware such as side mirrors and its liveable interior. Revealed as potentially the smallest Lincoln ever produced, the MKC Concept represented an intriguing new direction to lure newer, younger customers to the premium car brand. Newly announced by Ford, the MKC will become a new addition to the Lincoln Motor Company’s showroom offerings for the 2015 model year.
Aesthetically, the production-ready version of the Lincoln MKC presents the strong suit of being practically identical to the concept model. Lincoln’s latest styling language first exhibited on the MKZ sedan translates well onto the small crossover vehicle. The most notable difference is the addition of basic door handles on the showroom-ready 2015 model. Grille halves and HID headlamp housings flow together split by the Lincoln badge. Bodylines features edgy details telling a story of a civilized premium vehicle. Lincoln director of design Max Wolff is particularly proud of the rear of the MKC. “The execution of the new liftgate is a prime example of how a signature premium design element can create a better customer experience“, said Wolff. The Panoramic Vista glass roof brightening the interior of the concept car is an option on the 2015 Lincoln MKC. Dimensions for the 2015 MKC have not been immediately announced but should closely resemble proportions of a Ford Escape.
For the 2015 Lincoln MKC, the breaking news regards an all-new 2.3-liter EcoBoost engine. Debuting on the MKC, the available turbocharged, direct-injected engine will become the top power unit available in the four-cylinder class of EcoBoost engines. Presenting output besting six-cylinder engines found with the Acura RDX and Mercedes-Benz GLK-Class, the 2015 Lincoln MKC’s 2.3-liter EcoBoost engine generates 275 horsepower and 300 pounds-feet of torque. In regards to fuel economy, the new 2.3-liter four-cylinder engine is slated to produce 15 percent better mileage than equal-performing six-cylinders. The standard powerplant for the 2015 MKC will be a 240-horsepower 2.0-liter EcoBoost engine. This will be the first-ever Lincoln to feature an engine line-up consisting exclusively of four-cylinder power.
Beside engine technology, the 2015 Lincoln MKC contains some new high-tech wizardry to welcome owners, literally. Sounding like a safety feature, Approach Detection is actually a revolutionary system for interacting with the vehicle’s owner. Detecting a smartphone with a MyLincoln Mobile app, the Approach Detection system on the 2015 MKC will receive a signal when the phone holder is within nine feet of the vehicle through an embedded modem. When the owner approaches, the 2015 Lincoln MKC will illuminate the ground with a 3-foot by 1-foot beam called “welcome mats” on both sides. Door handles also feature soft glow lighting within the pockets as additional salutations to occupants.
To be produced in Louisville, Kentucky, the 2015 Lincoln MKC small crossover will be issued for sale by summer of 2014. Pricing should come between this time and the vehicle’s release expected to start around the mid-$30,000 range.
Video Illustrating 2015 Lincoln MKC’s Approach Detection
Information, photo and video source: Ford Motor Company