Ron Burgundy Adding Color to Dodge Ads

Ron Burgundy 2014 Dodge

The world of news broadcasting has never been the same since the dynamic reporting of San Diego’s KVWN Channel 4 News team in the 1970s.

In the 2004 blockbuster Anchorman: The Legend of Ron Burgundy, audiences witnessed a team of driven newscasters equally as proficient in front of the camera as they were in a street fight with rival news organizations. The comedy feature starring Will Ferrell, Steve Carell and Cristina Applegate drew enough attention that Paramount Pictures was enticed to bring the Anchorman cast back together. Anchorman 2: The Legend Continues is an eagerly awaited opportunity for fans to once again marvel in the brilliance of Ron Burgundy scheduled for a December 20th release in theaters. Thanks to Chrysler’s Dodge brand, reunification with the fictional anchorman has already occurred.

Giving Dexter actor Michael C. Hall a break from his voiceover duties with relations to the Dodge Durango, Ron Burgundy has debuted as the sport utility vehicle’s new pitchman. Billed as the largest original content promo between a major Hollywood studio and a car company, Will Ferrell dons the Ron Burgundy persona for a series of commercials highlighting the 2014 Dodge Durango. The first commercial spots aired Saturday on television and has also been loaded on-line. The cross-promotion works exceptionally well based on the realization that Ron Burgundy’s late 1970s attire resembles the suit worn by car dealerships until roughly the 1990s.


Ron Burgundy 2014 Dodge Durango

In four spots already released on-line, Burgundy has provided some rather creative insight into the Durango. Starting with three 30-second spots as well as a one-minute advertisement, details of the 2014 Dodge Durango’s performance and storage space is delivered in a manner I will not describe (whether it will be fully possible). I will simply allow you to appreciate Ron Burgundy’s pitch for you to buy the 2014 Durango.



Gumball Machine

Staring Contest

It Comes Standard


In addition to the first commercials, Dodge’s cross-promotion with Anchorman 2 will create more advertisements in coming weeks. In fact, viewers of Monday night’s ‘Dancing with the Star’ were treated to the television debut of the “Ballroom Dancers” spot. In the following one-minute clip, Burgundy expresses a hostile attitude to some performers. Wonder how Ron Burgundy feels about figure skating? Another advertisement called “Lie in Wait” is also a recent upload to Dodge’s Youtube account.


Ballroom Dancers


The recent partnership with Anchorman 2 is among several clever advertising campaigns mounted in respect to Chrysler products. A Super Bowl commercial for Chrysler launched the “Imported from Detroit” moniker to awarding winning acclaim in 2011. The 2012 “Halftime in America” commercial narrated by Clint Eastwood was equally as noteworthy. Earlier this year, a crowd funding website was launched around the Dodge Dart is the latest among some thoughtful ways of selling cars.


Information, photo and video source: Chrysler Group

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