After chasing the low end of the market under Ford’s ownership, Jaguar is showing a lot of life in the high-end luxury and performance segments. The XJ has done very well at the top end, and Jaguar says that sales of the XK are skewed to the high-end as well. The XK got a new lease on life when the XKR-S model was introduced a while back.
The most extreme version of the XK, the car made a mark with its striking blue paint. Now Jaguar is set to expand this model line with an XFR-S that will debut at the Los Angeles International Auto Show.
Jaguar says the XFR-S will be the fastest sedan that it has ever made. Under the hood will be the XK’s 550 horsepower supercharged V8. This should ensure record-breaking performance for Jaguar. While all the details are not finalized yet, only 200 units are destined for the United States. 2013 is shaping up to be a big year for Jaguar.
The company has made efforts both to expand mainstream appeal by offering a new V-6 engine and all-wheel drive, as well as burnishing its image with new performance models like the F-type. The F-Type has generated a lot of excitement for Jaguar. It will be making its North American debut at the LA show next week.