The 2013 Cadillac XTS first debuted at the Los Angeles International Auto Show last November. It is slated to go on sale later this spring, with production to begin soon at General Motors’ Oshawa, Ontario Assembly Plant in Ontario. GM has just announced that, beginning this fall, the XTS will add a new production location in China. With its full-line already sold in China, Cadillac is betting on its full-size XTS to boost sales significantly in the country.
Buick has set a torrid sales pace with models like the Excelle, Regal and full-size Park Avenue sourced from Holden. Until now though, cars geared for the North American market such as the Enclave have been imported over. The Chinese market has a strong affinity for American brands, and maybe Cadillac is figuring there is room to push that further with Chinese production.
While Cadillac is very well known globally, it has never had much of a global sales presence. That is why, while companies like Audi, BMW and Mercedes-Benz play strongly around the world, Cadillac is starting virtually from scratch. Evidence? China is Cadillac’s second-largest market, with just 30,000 vehicles sold last year. That figure is up from 17,000 in 2010. Cadillac first entered the Chinese market in 2005. Sales are strongly on the rise, but Cadillac has some work to do as a huge majority of its sales are concentrated in North America.
Great news for the ATS in China is that Cadillac reports the average buyer age is 35. In the upper end of the market, the XTS should help Cadillac sales grow strongly in China as well as the U.S. We’ve seen it, and while we wanted a rear-wheel drive flagship (which is on its way), XTS should do well where it is positioned. Design inside and out is top notch, as well as the technology package. If sales don’t disappoint, we wouldn’t be surprised at all to see a Cadillac XTS-L debut in Beijing next year.