I can attest to the fact that media day at an auto show represents a near Christmas-like atmosphere for automotive lovers. In what is a typical scene for the presentation of all-new models or significant concept cats, automakers keeping cars wrapped is a gift waiting to be unwrapped.
At the latest Canadian International Auto Show for which I had the privilege of attending, the presence of vehicles under the cover of large cloths was lured me with a magnetic attraction. With almost every vehicle unveiled at the exhibit having made an appearance at some other auto show, there was still a heart-beating anticipation as a brand’s spokesperson readied the automotive press for some brief theatricals of light and sounds before showing off a pivotal car, truck or crossover. Knowing what to expect, it was still a sensation presentation to set eyes on cars such as the Acura NSX concept and 2013 Ford Fusion line-up on the instant a cover was removed.
As vehicle prepare for the 2012 New York International Auto Show, the Toyota Motor Corporation assured their will be no peeking for what will be an important premiere. In photos released of what is a new sedan set for debut inside the Jacob Javits Convention Center, Toyota has been successful in keeping wraps on the vehicle as it was being entered into the building. Hoisting the Toyota model by crane to the top level of the convention center, a red car cover hid every detail of the large sedan. Even any possibility of a rushing breeze from the adjacent Hudson River did not cause Toyota’s secret to be unveiled ahead of its presentation inside the convention hall.
Without seeing what is under the clever cover, all indications point to the undercover vehicle being the replacement to the current Toyota Avalon. Releasing teaser images for what will be a more sports sedan-style vehicle compared to its 2012 counterpart, Toyota’s latest product could rest closer to the level of the Japanese luxury brand’s Lexus cars. From the teaser image of the vehicle’s rear corner, this sedan design could be the most striking Toyota car revealed for the United States in quite some time.
Set for an official unveiling on April 5th 2012, the latest Toyota sedan presentation will be followed by an interactive engagement on Twitter and Facebook. The Toyota Design Live chat will start live at 2:00 PM Eastern time on the day of the all-new sedan’s introduction. Streaming on Toyota’s Facebook page, online viewers are asked to participate in the Toyota Design Live chat broadcast by sending questions using the #ToyotaDesign hashtag.
An auto exhibition set for awake the Jacob Javits Convention Center with press days on Wednesday and Thursday, the new Toyota sedan is one of several meaningful sedans for the North American marketplace set for debut. Chevrolet has a brand new Impala ready for the 2012 show, Subaru has a reengineered 2013 Legacy and Ford’s luxury car arm has the MKZ sedan ready for a New York premiere.
Information source: PR Newswire, Toyota Motor Corporation
Photo source: PRNewsFoto/Toyota Motor Sales, U.S.A., Joe Polimeni