Rolls-Royce is known for its long-held position at the top of the automotive luxury heap. What better embodies opulence and grandeur than Rolls-Royce? Its rival (and long time sibling) Bentley maybe, but few others come close.
Recently Rolls-Royce has made efforts to become a bit (but just a bit) more accessible by introducing the smaller Ghost. The Ghost joins the Phantom in being a big success for Rolls, with the helping to increase Rolls-Royce sales significantly.
The marketplace has responded well to a smaller Rolls. The company is making further efforts to increase its appeal with a certified pre-owned program. Nearly every automaker offers a certified pre-owned program, and now Rolls-Royce joins the gray.
The move is smart because it helps those looking to spend a less than a new Rolls-Royce a way in, as well as those looking to avoid depreciation. Rolls’ program is dubbed Provenance and it includes a rigorous inspection process.
Factory-trained technicians look over the vehicle and conduct a road test to ensure it meets the company’s standards. Rolls-Royce verifies mileage and vehicle history and there is a requirement for maintenance records in strict adherence to company requirements.
Each car sold through the program includes “fully-inclusive” servicing, a 24 month warranty and 24 hour roadside assistance.
Jolyon Nash, Director, Sales & Marketing, Rolls-Royce Motor Cars commented on the program, saying: “We are delighted to announce the latest details for Rolls-Royce Provenance. Our customers expect the very best motor cars in the world and we are pleased to be able to offer the same support and peace of mind for approved pre-owned cars that we offer for new vehicles.”
Unfortunately, a Rolls-Royce is still well out of reach for us – no CPO program can fix that. Interestingly enough, the program is limited to the United Kingdom only – for now. We’d imagine Rolls-Royce will roll this out globally after seeing how it fares in the UK.