Lexus isn’t known for a daring styling language or engaging driving experience. Instead, Lexus has made a name for itself offering quiet and composed luxury. In other words, not terribly exciting. That has been a winning recipe however, as evidenced by Lexus’ rein at the top of the sales charts since 2000.
The past few years have seen some signs that consumers are looking for something different though – this year Mercedes-Benz and BMW are ahead in sales. Lexus models like the IS and IS F have aimed to offer a more sporting character, but the rest of the Lexus lineup hasn’t followed suit.
Lexus is looking to change that with its lineup of next-generation vehicles. The current GS Sedan, while rear-wheel drive, is dated and noncompetitive with the crop of mid-size luxury sedans. Given it is such a high volume segment, it is imperative that Lexus step up its game.
The New York International Auto Show is later this month, and Lexus is showing off a new LF-GH concept that aims to show the styling future of the Lexus brand. It also gives us a good hint of what to expect for the next-generation GS.
The teasers show the rear taillight and front headlight. And surprise – we like what we see. Could this be what Lexus needs to turn up the excitement and create a defining design language for itself? We’ll find out soon enough when the car debuts at the New York show.