Saved from being the fourth General Motors-related brand to fold in just under a year, many know that Saab Automobile’s survival has been secured by Spyker Cars this past February. The next chore for the Swedish car make is to attract new customers to a brand which has fallen short of dazzling. Granting the common sense design employed by Saab is accepted as safe, the daring styling exercises of Mercedes-Benz, BMW, and Lexus have allowed these company’s to take credit in reshaping 21st century luxury. Relying on GM architecture and the one-time rebadge of a Subaru, Saab’s ability to invoke driving passion his been impaired by the lack of individualism in metal. With Spyker now a partner the United States Saab showrooms can prepare for some added eye-candy.
In a decision which is concern to provide a mutual benefit, Spyker cars will be added to selected US dealerships selling Saabs. Selling 36 cars of their $200,000 plus cars in 2009, Spyker’s CEO Victor Muller plans to add 25 dealerships in the United States and 30 more through 2011 for a grand total of 90 American retailers.
The first Spyker to benefit from the increased sales spectrum will be the $214,990 C8 Aileron. A charming two-seater capable of speeds of 187 miles per hour, the Spyker C8 Aileron is entering an American marketplace with no shortage of six-digit supercar options.
An upcoming vehicle to trek stateside will be a production variation on the Spyker’s D8 Peking-to-Paris crossover concept unveiled more than 4 years ago. A sharp crossover vehicle following the theme of a BMW X6 or an Acura ZDX, the long-awaited project has been brought back to life with Spyker’s new access to Saab’s expertise.
With the Spyker lineup promising to remain as high-end niche product, Saab cars will remain an important factor in taking this automotive corporate entity into profitability. With a new 9-3 and 9-5 for 2010, Saab’s continuing technical partnership with GM should see a 9-4x arriving by the end of 2010.