Geneva-Unveiled Volvo S60

Continuing down the course making their cars look less like the crates they’re shipped in, Volvo has rolled out the S60 at this year’s Geneva Motor Show. It’s a good car, it seems, and engineering with all those Volvo safety features we’ve come to know and love, but somehow it is more bland and has less character to it, at least to my eyes, than the older, boxier Volvos of old.

“The all-new Volvo S60 – more extrovert attitude than any previous Volvo” says the company’s press release. So they are right up front with it not being the old Volvo. We’ll see how this works out, but being fairly undistinguished never seems to be a smart marketing strategy.

Underneath the “me too” exterior, there is some impressive engineering to be had. Engine-wise, the Volvo S60 comes with a really broad spectrum of choices (at least if you live in Europe). The range topping T6 engine, which puts out 304 hp and no less than 440 Nm of torque from its 3.0 liter plant also features Volvo’s second-generation six-speed automatic Geartronic transmission with new valves and lower friction for faster gear changes than before and AWD is standard on the T6.

Other engines available include a new four-cylinder 2.0T GTDi (Gasoline Turbocharged Direct Injection) engine, two five-cylinder turbo diesels.

In the chassis department, European market S60s get the newly developed dynamic chassis as standard, while most markets in North America and Asia will have the comfort chassis as standard with the sport variant available as an option. The difference between the two options is in the dampers and the front and rear subframes. The comfort variant has a somewhat softer setting to give a smoother ride on poorer road surfaces.

“The spotlight was on giving the concept of comfort a whole new dimension. The dynamic chassis has an alert, quick-responding architecture that puts the focus on the driving experience, yet without diluting the impression of a comfortable ride,” explains Stefan Sällqvist

“The sporty design delivers a visual promise of enthusiastic driving characteristics and I can assure you that the all-new S60 truly lives up to that promise. Its driving properties are better than those of any previous Volvo. What is more, the car’s innovative new technologies help you become both a better and a safer driver,” says Volvo Cars President and CEO Stephen Odell.

Photos: Volvo

3 Comments on "Geneva-Unveiled Volvo S60"

  1. Sam

    Geez Tony. What do you mean "me too." What were you tired? One more blog to write. Roll out the tired old Volvo as crate schtick.

    Give credit where credit is due. This is an important new offering.

  2. NaughtyVolvo

    Test Drive the All-New Volvo S60

    Volvo is hosting S60 ride-and-drive events in New York, Miami, Philadelphia, Chicago and Los Angeles. These events will allow prospective buyers and car enthusiasts to experience the S60’s 300 hp AWD T6 engine in a series of performance activities like a slalom demo, suspension bumps, and an “S” cornering exercise. Participants can also push the car to its limits in a timed autocross.

    The ride-and-drive events are:

    • New York: New Jersey Convention and Expo Center, September 25-26, 2010

    • Miami: Gulfstream Park Race Track, October 2-3, 2010

    • Philadelphia: King of Prussia Mall, October 9-10, 2010

    • Chicago: Arlington Park Race Track, October 16-17, 2010

    • Los Angeles: Santa Anita Racetrack, October 23-24, 2010

    Space is limited. Please secure your spot by visiting:

    Attendees are also automatically entered to win an all-new Volvo S60 and a trip to Sweden. Visit…sDelivery…. for official contest rules.

  3. Aaron

    this is a very nice and hard worked article from you with lots of information and nice looking pix.

    i just wanted to ask you that whether i should go for this car or not.

    i read in the consumer forum's list that this is one of the car's to be avoided.

    as volvo is very reputed i dont know whether i should rely on that or not. please help me out.

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