Aston Martin Cygnet Concept

Aston Martin Cygnet Concept

I have to admit, when I first saw the Aston Martin Cygnet minicar concept, I thought it was a joke. I mean, why would Aston Martin – makers of gorgeous, high-end, high-performance supercars – make a small, fuel efficient city car? Well, turns out it’s not a joke, just a really bad idea. Talk about hurting a brand name.

Aston just released the first official images of the Cygnet Concept, which you can see below. Based on the Toyota iQ Concept, the Cygnet is designed to decrease the carbon footprint of the brand overall, offering customers a “highly fuel efficient [car], now combined with the prestige of Aston Martin\’s luxury brand ownership.” Apparently they missed the memo that Aston Martins aren’t supposed to be highly fuel efficient.

Aston Martin Cygnet Concept rear

Aston says the concept is ongoing and will continue into 2010, which they then hope will lead into production for European markets. Man, I hope not.

Slapping a trademark Aston Martin front grille, hood vents, and an AM badge on Toyota minicar doesn’t make it an Aston Martin, and whatever made them think somebody would want this car is beyond me. Buy this car, and you will be laughed at. You think James Bond would roll around in this thing?

Aston Martin Cygnet Concept interior

2 Comments on "Aston Martin Cygnet Concept"

  1. Chris Burdick

    That's a good point Eric. With the US's EPA system soon coming into effect, manufacturers now to meet the average of 35 MPG across the line. While car makers like Ferrari (part of Fiat) and Lamborghini (part of Audi which is part of VW) are going to be fine since the parent company's also count, Aston Martin is now privately owned, making this an issue for them in the US.

  2. Eric

    I agree that this does not help the Aston brand. It looks like something Mini-Me would roll in. Is there another reason that Aston might make something like this? Are they under any mandates to meet average MPGs for the cars they produce?

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