Kia Forte Wins “Car of the Year” Award

2010 Kia Forte

Kia’s new Forte sedan and coupe compacts are a big step forward for the Korean brand. Kia has always been seen as a bargain-basement type brand, with cheap, decent cars that never really stood up to the big players like Toyota and Honda. The Forte, however, launches Kia square into the competition.

When we ran our 2010 Kia Forte review a few months back, we were impressed with the Kia’s style, comfort, value, warranty, fuel economy, and fun-to-drive factor. I like it better than the Honda Civic, Toyota Corolla, and Nissan Sentra. It’s really good.

Kia’s effort paid off in August when named the Forte “Car of the Month.” Out of all the Car of the Month 2009 winners, however, the Forte was just chosen as the 2009 “Car of the Year.” ‘Grats, Kia, you deserve it.

2010 Kia Forte Koup

More recently, Kia launched the sexy Forte Koup; the two-door version of the compact car. I’m excited to get into one to see how it stacks up against the Civic, which is its main competitor.

The Kia Forte starts at $13,695, or $15,995 for the well-equipped EX trim. A 156 hp, 2.0-liter engine comes standard with an upgraded 174 hp 2.4-liter mill available in the sporty trim.

If you’re in the market for a fun to drive compact coupe or sedan, which it seems more and more people are nowadays, it’s definitely worth checking out the Kia Forte; you might be surprised.

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