There is a lot of satisfaction in proving the naysayers wrong. So far, Tesla has done just that. The Model S is moving forward full-speed ahead for a production launch one month ahead of schedule. Tesla has just announced the beginning of a countdown – one month from today the first Model S is scheduled [...]
It’s 2012, and you know what that means – the end of the world! No, not really – we just wanted to make sure you were paying attention. 2012 is Tesla’s “Year of the Model S.” This is a time of reckoning; Model S is the make-or-break. If they can’t turn a profit with this [...]
Tesla hasn’t been in the spotlight much lately. Instead, rival Fisker has taken center stage for a host of reasons. Last week, while Fisker showed off the Atlantic Concept in New York, Tesla continued prepping the Model S for a full-scale production launch. Tesla has proclaimed 2012 as the “Year of the Model S” and [...]
How cool is it to be able to report sales and deposit figures for a car that isn’t even on the market yet? Tesla has proved to be a master of this, reporting to the media figures for the Model S and now Model X crossover. It’s an unusual practice in the automotive industry to [...]
The Tesla Roadster served its purpose well; creating some revenue and launching the Tesla name into the consciousness of the general public. The real test, make-or-break test is the forthcoming Model S and Model X. Both are vehicles aimed at the mainstream luxury market, and their price tags match that goal. We wish them all [...]
The “year of the Tesla Model S” is upon us, but the company is kicking off the year by introducing a new car – the Model X. Tesla’s plan has always been to start with a roadster, follow with a lower-cost sedan and then build out the lineup from there. Tesla aims to be a [...]
So far, Tesla has been executing its planned strategy pretty well. The company said all along the goal was to produce lower cost vehicles; the first car would be expensive and then prices would slowly trickle downward as costs tumbled. Just one small problem: no money has been made yet. Tesla is hoping to change [...]
Tesla has proclaimed 2012 to be the “Year of the Model S.” If everything goes right, the Model S will begin production this year in Fremont, California. A successful launch of the car is imperative for Tesla. Unlike the Roadster, this is a make-or-break for the company. You can’t be losing money on a car [...]