Love it it or hate it (and really, how could you hate it?) the Mazda MX-5 Miata has been incredibly successful. In February 2011, the car crossed 900,000 unit sales since its 1989 introduction. According to the Guinness World Book of Records, the Miata is the best-selling two-seat sports car. The MX-5 has held this [...]
Taking on the competition While new to North America last year, the Mazda2 is in its second generation and has been an award winning car in both Europe and Asia. The front-wheel-drive subcompact was completely redesigned for the 2011 model year and was left untouched for 2012. The Mazda2 competes in the crowded subcompact segment [...]
Zoom Zoom. With a tagline like that, Mazda has a lot of live up to. The MX-5 Miata has had a successful run since its introduction in 1989. In fact, according to The Guinness World Book of Records sales it is the most popular sports car in the world based on sales. In February, Mazda [...]
With rising fuel prices, automakers are in a race to improve fuel efficiency. Different automakers have taken different strategies; some trying to focus on diesel technology, others on hybrids. Mazda doesn’t have a full hybrid system developed in house, and as such, is looking to use a range of other technologies to improve efficiency on [...]
Mention the words ‘subcompact’ or ‘economy car’ and your mind conjures up images of bare-bones cars with tons of road noise, no comfort, no radio, and horrible acceleration. Today’s subcompacts are a different story. Ever since market speculators have driven up the cost of oil and by extension gasoline, Americans’ use of gas-guzzling SUV’s for [...]
Continuing down their road to recovery following the natural disaster that amounted in the sad loss of over 15,000 Japanese citizen, the spirit to endure from the troubles have seen industrial production return, stabilizing the traumatic experiences of millions. In only a month, many of the Japanese auto plants were operational again with at least [...]
Thanks to the evolutions in cell phones and the boom of mobile tablets, the current consumer marketplace expects a lot from a small package. Translating to automobiles, a new push by all car manufacturers sees the development of compact vehicles receiving the attention and focus once belonging to a crossover or exotic sports car. Upcoming [...]
GAH! No! This can’t be happening! THIS CAN’T BE HAPPENING!! But, it is, and, although it pains me deeply to say this, it isn’t all that surprising. No, I’m not about to go on a screed about the manifest stupidity of the American car buying public (I can let that topic slide for the moment), [...]