It’s no secret that we aren’t big fans of Honda’s styling direction over the past say…..five years (at least). And really, most people you ask aren’t either. Just look at Honda’s sales figures right now. They aren’t great, and a change is needed. Acura has gotten with the program, evidenced by ILX, RDX and the [...]
Last month Acura previewed major changes to its lineup. The NSX Concept was no doubt Acura’s main event, and one of the stars of the show. Overall though, the new supercar is a deviation from the strategy that the brand is pursuing. Acura hopes the NSX effect will trickle down, but at the show the [...]
A common consensus among automotive analysts (and most importantly customers) is Honda’s recent styling direction have been seen as too conservative. Still regarded as a builder of mechanically sound and liveable vehicles, Honda is being affected by the same pattern that Ford Motor Company encountered in the late 1920s with the Model T. An [...]
Revenge of the electric car! We know it’s a documentary name, but it’s crazy to see it really happening. Electric cars are making a comeback, in terms of model introductions. Sales haven’t too great though, and there is a few reasons for that. Cost has got to get down to levels of internal combustion cars, [...]
Manufacturers typically don’t try out drastic changes with their bread-and-butter car lines. Honda has taken risk aversion to a new level recently though. When the “all-new” Civic debuted, it didn’t look that way to most observers. Neither did the CR-V crossover. Both cars stayed remarkably the same; many people we’ve talked to can’t even spot [...]
The Honda Crosstour just hasn’t been selling well, something that has become ever more clear now that its sales figures are listed as a standalone model. The Crosstour’s flop status has been acknowledged by the top brass at Honda. That’s good – they say first step to recovery is admitting you have a problem. Honda [...]
You know how we had been saying Honda offers almost no vehicles of interest to enthusiasts? There are some noises that they could be looking to change this. Acura is going to debut a new NSX concept at the Detroit Auto Show that will preview a production car. It will feature a new hybrid version [...]
Why I hope the NSX saves Honda
At the 2012 Detroit Auto Show, Honda/Acura unveiled the new NSX, which has a target launch of spring 2014. Like the original NSX this new iteration will feature a two seat design with a mid-mounted V6, but the similarities stop there. The new design incorporates a V6 hybrid powertrain, the latest version of SH-AWD (super [...]