The coasts haven’t been an area of strength for American manufacturers. California in particular is a very difficult market for the domestics. Toyota, Honda and Nissan have been dominant for years. Lately, a focus on small cars and more stylish vehicles has improved fortunes for General Motors and Ford. Also, models like the Chevrolet Volt [...]
Seen by approximately one in every three Americans, Super Bowl 46 in Indiana’s Lucas Oil Stadium was a closely matched showdown between two NFL football teams with only victory in mind. On the field, the New York Giants resisted the last-second charge of the New England Patriots for the glory of this Sunday sporting [...]
Chrysler has turned around a lot faster than most in the industry imagined. Sales for Dodge, Chrysler and Jeep are all up by big margins, led by new and refreshed models like the Jeep Grand Cherokee and Chrysler 200. The Fiat 500 misfire not withstanding, Chrysler has experienced a a good success rate. These models [...]
Chrysler has recovered quicker than most industry experts predicted. That has been based on a lot of new and much-improved models, as well as a rebounding auto market. Leading the charge with big increases versus the Sebring has been the Chrysler 200. It was launched with the now-famous “Imported from Detroit” ad featuring Eminem. The [...]
In today’s market, Chrysler isn’t ranked up there with the best luxury automakers. How could it be, when it still produces vehicles like the 200, which are aimed at the mainstream market? Especially considering that car is a heavy mid-cycle enhancement of what was a grossly uncompetitive previous model, the Sebring. Chrysler’s market position is [...]
If you have been wondering about the current whereabouts of Jennifer Lopez over the past couple of years, you have probably felt a huge sigh of relief. Fiat, the subsidiary of the Chrysler company, has recently launched a multimedia campaign featuring the once popular singer and actress in order to get people talking about the [...]
In the 1950s, most auto company has defined safety features in a more simplistic way. Instead of engineering handling the safety aspects of a vehicle, carmakers tragically left the progression of safety to automotive stylist. Over decades, safety has evolved from being a laughing matter to a realistic intent for saving lives of motorists and [...]
Launching a new model can be an expensive and difficult proposition. Launching a new brand? Even more so. The Fiat-Chrysler partnership has brought us the Fiat 500, which has been a huge hit around the globe. The retro compact could be finding a niche here in the United States as a MINI alternative. Who doesn’t [...]