The Buick Regal GS has proven that Buick and speed aren’t two mutually exclusive terms. After making utterly boring vehicles for years, Buick turned over a new leaf with the 2008 Enclave. Since then the Regal, Verano and Encore have been released (Encore isn’t on sale yet though) and Buick’s average buyer age has steadily [...]
Brands like Buick have been around for a long time, and as such have years of history behind them. A long-lasting nameplate has a lot of benefits. Today’s market is increasingly segmented and it takes millions of dollar sot launch an all-new product onto the market. Old names have positive feelings, as well as baggage, [...]
Prior to its restructuring, General Motors’ European brand Opel was destined for alignment with Saturn in the United States. Now that Saturn is out of the picture, Buick has largely taken on that role. The Verano shows Astra influence in the interior, and the Regal and Encore are very close to their Opel/Vauxhall counterparts. This [...]
Slowly but surely, Buick has been transformed. It all started in 2008 with the Enclave crossover, and it has continued with the LaCrosse, Regal, Verano and upcoming Encore. Buick has been one of the fastest growing brands at General Motors. That is despite having just three competitive models during that time – Enclave, LaCrosse and [...]
Buick has completed a remarkable transformation in just a few short years. The Buick today is nothing like the brand was just five years ago. Few companies are able to complete a turnaround so quickly. Generation X and Y are considering Buick when they never thought they would. The transformation began with the Buick Enclave, [...]
Encore, Encore – it is something heard at concerts and other entertainment events. Buick wants you to be saying it at the dealer though, as the company is introducing a new crossover at the Detroit Auto Show. The Encore has been in the works for a while as a “Baby Enclave.” The company developed the [...]
As we are witnessing with a slew of small car introductions from manufacturers like Audi, BMW and Mercedes-Benz – premium luxury is in. Lexus is going after buyers in the entry-level compact segment with its CT 200h hatchback. Despite being a hatchback and hybrid-only, the CT 200h has done impressively well for itself….and I don’t [...]
The Day I Fell in Love…
Do you remember the first time you fell in love? I do. She was a steel beauty straight out of Detroit. I wasn’t too keen on the color, a grandma green shade that my friends make fun of me for, but I wasn’t ashamed; ok- at first I was. My first love was a 1984 [...]