Remember the Aston Martin Lagonda Concept? If you don’t, be thankful. It is a vehicle who nobody liked in the first place, and its styling hasn’t worn well with time. Lagonda was a design study by Aston Martin, who was looking to launch Lagonda as a separate brand in order to sell luxury SUVs. The [...]
There are a lot of different models in the Aston Martin lineup – Virage, Virage Volante, DBS, DB9, DB9 Volante, V12 Vantage, V8 Vantage, V8 Vantage Roadster, Rapide, V12 Zagato, and Cygnet. That last one was an aberration… Despite all these different models, there isn’t a whole lot of variety. They’re all basically two-door coupes [...]
It’s wintertime! A season that brings extreme cold temperatures and the presence of snowflakes, this time of year drives many creatures to insulated environments. For car lovers thirsting for the nectar of the freshest flowers set to blossom for the 2012 vehicle year and beyond, winter is also known as the indoor auto show [...]
Last May the Aston Martin V12 Zagato debuted at the Villa d’Este Concours d’Elegance. It went on to win best of show – and for good reason. We’ll admit, we have a soft spot in our hearts for Aston Martins (like many auto enthusiasts), but this car is a particularly stunning example. After a very [...]
At the end of the September, we reported about the failure of Aston Martin and Mercedes-Benz to reach a deal over the future of Maybach. Mercedes was exploring options for what do do with ailing Maybach and sought out a deal with Aston to develop the next-generation range of cars. For a host of reasons, [...]
When selling products – especially cars, branding matters a lot. Creating an image and maintaining it are the keys to success. Old stigmas about a certain nameplate or manufacturer can be hard to erase. In cases where a dramatic turnaround in the quality of the product has been made, the change can happen more quickly. [...]
By any measure, Mercedes-Benz’s attempt to crack the ultra-luxury market failed. The Maybach failed to achieve its sales goals and come anywhere close to Bentley or Rolls-Royce. There are many reasons to speculate about why it didn’t do well – such as basically starting scratch with the name and a too-close similarity to the S-Class. [...]
Well-known as a premium sports car brand, Aston Martin has been one of the many premium automobile companies launching products deviating from their established expertise. The four-door Rapide and the compact city car Cygnet are two vehicles wearing the Aston Martin’s winged logo. As far as the British car builder is exploring vehicles in a [...]