Since the late 1980s, Ferrari has ventured up the highest plateaus of racing-inspired engineering and design with a selection of wildly powerful, limited edition production vehicles. First the Ferrari F40, than the F50 and most recently the Enzo supercar were solely purposed to elevate the Italian sport car maker’s already exemplary performance reputation. More than [...]
Like marriages, milestone anniversaries for auto companies can be celebrated in one of two ways. Sometimes (sadly) it is disregarded. Such was the case with the North American arm of Toyota transfer through their 50th anniversary of sales in 2007. Ford Motor Company will likely engage in promoting the 50th year of the Ford Mustang in 2014 [...]
Against the grain of modern automotive promotion of safety and overall reducing carbon footprints, performance still reigns supreme. Learning many lessons in recent years, auto companies have become educated to the fact that they must infuse excitement into every vehicle they build. From the most economy-oriented subcompact to their flagship car, the desire for quality [...]
The 2013 Super Bowl has wrapped in suspenseful style on Sunday night. As the Baltimore Ravens won the NFL’s greatest prize by fending off the San Francisco 49ers in the second half of the big game, the 34-31 victory was a battle worthy of its hype. On Monday, the winner of the Super Bowl’s most [...]
When the Viper was reborn as a halo product for Chrysler Group’s newly formed SRT brand, the motorsport ambitions for the new vehicle was made apparent right from the start. Unlike the 2014 Chevrolet Corvette Stingray that will leave fans in the larch for the C7R version race car, the SRT Viper GTS-R was on [...]
In the fashion world, the runway is a focal point where style and vision is showcased. Debuting looks projecting power, poise and elegance, there is a burning desire to win over an audience (particularly social elite figures). Similar to the driving ambition of fashion designers, exotic car manufacturers also crave the peak of motoring perfection in [...]
For too many of us, the prospect of buying a Chevrolet Corvette is the figment of dreams. When the 2014 Corvette Stingray premiered a week ago at the 2013 North American International Auto Show, the sense of wonder flowing from the 2014 model year sport car’s design and performance promise was no doubt accompanied with some dejected [...]
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Battle of the American Supercars: Viper vs. ‘Vette
With the 2014 C7 Corvette having just been released, there is a showdown on the horizon. One legend is returning, the other has been bulking up and is coming back with a new look for the next generation. I’m sure by now most of you have seen the 2013 SRT Viper, and it looks fantastic! [...]