Scion

With Sales Flagging, Scion xB, xD Get Cut

With Sales Flagging, Scion xB, xD Get Cut

It’s a costly endeavor starting a new brand from scratch. Just ask Hyundai, which is reticent about spending the cash to launch a new luxury brand, despite the possibility of juicy profit margins. Scion has been an interesting exercise for Toyota. The Toyota brand itself has lost a lot of younger buyers. Scion was pitched […]

A California Custom Dream Made Reality: The Scion FR-S Speedster

A California Custom Dream Made Reality: The Scion FR-S Speedster

  Centered within one of California’s premier celebrations in motion, Toyota has been the title sponsor for the 2012 Grand Prix of Long Beach. A venue where the American Le Mans Series, Toyota Pro/Celebrity Race and Indy Lights and the IZOD INDYCAR Series were allowed to do battle on streets otherwise speed-regulated for just one […]

2013 Scion FR-S Checks in At $24,390, EPA Releases Mileage Figures

2013 Scion FR-S Checks in At $24,390, EPA Releases Mileage Figures

It has gotten a bit hard to refer to the Scion FR-S, because it has different names all over the world. Here in the U.S at least, it will be sold as the Scion FR-S and Subaru BR-Z. They are both nearly identical. In this instance though, we think we’re content to let Toyota get […]

Do Insurance Companies Believe You're Driving a Risky Vehicle?

Do Insurance Companies Believe You’re Driving a Risky Vehicle?

In most places within North America, auto insurance represents one of the most costly ongoing expenses attached to automotive ownership. A monthly or annual cost that varies wildly between driver, we barely understand the number of factors affecting our individual insurance rate. Driver’s age, gender and history behind the wheel plays the key part in […]

Turbocharged Scion FR-S Laps Laguna Seca

Turbocharged Scion FR-S Laps Laguna Seca

When it comes to cars, we’re always looking ahead to the next thing. Toyota and Subaru have been hard at work for the past few years on the new FR-S/BRZ sports car, and they didn’t want to answer many questions about future iterations. Why? Because sometimes talking about future product too soon can depress sales. […]

Mitsubishi i

Most Anticipated New Vehicles Coming in 2012

With a new year dawning in just a few more days, the choice of a new car could be a pending resolution. Presented with a wide variety of vehicle brands, model and types in 2011, the 2012 calendar guarantees customers will have even more to choose from at dealership lots. Impressive fuel economy, pint-sized performance […]

2012 Scion iQ

First Drive: 2012 Scion iQ Review

And so the micro-car wars begin. Here in the States, anyway. They’ve had city cars (as they call them) in Europe for decades, but only recently have they caught on in the States, as we push for cars with higher and higher MPGs. Hybrids have been around for a while, but they’re expensive, boring, and […]

Scion iQ Minicar Comes In at $15,995, First Hits Dealers This October

Scion iQ Minicar Comes In at $15,995, First Hits Dealers This October

Rebadging is a practice most automotive industry buffs aren’t a fan of (including us). One of the most striking examples of it happening lately has been with Aston Martin and Toyota. Many have questioned if the Cygnet minicar is a real Aston Martin, and the answer is no it definitely isn’t. Aston Martin didn’t branch […]