Scion

2013 Scion FR-S Review

2013 Scion FR-S Review

When Toyota introduced the Scion brand in 2002, their goal was to develop a brand that would attract young buyers into the Toyota family. And when Akio Toyoda Toyota’s CEO took over a few years ago, he infused the brand with a new spirit. Toyoda loves fast cars and is a certified test driver for […]

Scion FR-S

Toyota GT-86 Convertible To Launch At Geneva Next March?

For sports cars, there is a traditional launch playbook. Coupe comes first and then a convertible later to boost interest and sales into the car’s model cycle. The Scion FR-S and Subaru BRZ are still riding high on a lot of pent up demand, but Autocar is looking ahead to the convertible model. Toyota originally […]

SEMA Names Hottest Car, Sport Compact, Truck, and 4x4s for 2012

SEMA Names Hottest Car, Sport Compact, Truck, and 4x4s for 2012

The annual SEMA Show, as you may know, is all about customization. Taking a car and making it your own. And it’s an enormous industry. Unfortunately, it seems like every year that passes, vehicles become less customizable. Look at the American musclecars of the 60s and 70s for example. They were so simple – anybody […]

Toyota Sales Back Scion iQ EV Program, Focuses On Plug-Ins

Toyota Sales Back Scion iQ EV Program, Focuses On Plug-Ins

Thanks to a need to boost Corporate Average Fuel Economy scores and California regulations, Toyota has to produce some pure electric vehicles. It didn’t have a vehicle program ready though, so it turned to Tesla for the RAV4 EV. With the Scion iQ EV though, Toyota branched out on its own and announced that 2012 […]

Scion Announces 2013 tC Release Series 8.0

Scion Announces 2013 tC Release Series 8.0

In Scion’s ever-expanding lineup of special edition Release Series (RS) cars, they’ve just released details and pricing on the eighth RS version of the tC coupe – not surprisingly called the tC RS 8.0. The RS 8.0 is the second Release Series since Scion introduced the second generation tC in 2010. The first, the tC […]

2013 Scion FR-S, Subaru BR-Z Top Quickest-Selling Cars List

2013 Scion FR-S, Subaru BR-Z Top Quickest-Selling Cars List

We’ve talked to our local Scion dealer, and they have seen a very high level of interest in the FR-S. In fact, there is two red ones out in front right now, and they are both already spoken for. Each time we drive by, people are standing around them taking a look. All this floor […]

2012 Scion iQ

2012 Scion iQ Review – It Feels Bigger Than It Looks

Toyota developed their younger brand Scion to bring out new vehicles like the Scion iQ. In a brilliant marketing move ten years ago, Toyota founded the Scion brand to appeal to Gen Y consumers and now to the Millennial generation. Scion, who boasts the youngest customer base in the industry, has been very successful with […]

Scion FR-S

Scion FR-S Convertible Coming in Two Years

The Scion FR-S was just introduced, and Toyota apparently has big plans for the platform that underpins it. Developed to be sporty and light, sources say it will provide the basis for future Toyota performance vehicles. Developing a new architecture for one car just doesn’t make sense anymore. The program got off to a good […]