Scion

Toyota Sales Back Scion iQ EV Program, Focuses On Plug-Ins

Toyota Sales Back Scion iQ EV Program, Focuses On Plug-Ins

Thanks to a need to boost Corporate Average Fuel Economy scores and California regulations, Toyota has to produce some pure electric vehicles. It didn’t have a vehicle program ready though, so it turned to Tesla for the RAV4 EV. With the Scion iQ EV though, Toyota branched out on its own and announced that 2012 […]

Scion Announces 2013 tC Release Series 8.0

Scion Announces 2013 tC Release Series 8.0

In Scion’s ever-expanding lineup of special edition Release Series (RS) cars, they’ve just released details and pricing on the eighth RS version of the tC coupe – not surprisingly called the tC RS 8.0. The RS 8.0 is the second Release Series since Scion introduced the second generation tC in 2010. The first, the tC […]

2013 Scion FR-S, Subaru BR-Z Top Quickest-Selling Cars List

2013 Scion FR-S, Subaru BR-Z Top Quickest-Selling Cars List

We’ve talked to our local Scion dealer, and they have seen a very high level of interest in the FR-S. In fact, there is two red ones out in front right now, and they are both already spoken for. Each time we drive by, people are standing around them taking a look. All this floor […]

2012 Scion iQ

2012 Scion iQ Review – It Feels Bigger Than It Looks

Toyota developed their younger brand Scion to bring out new vehicles like the Scion iQ. In a brilliant marketing move ten years ago, Toyota founded the Scion brand to appeal to Gen Y consumers and now to the Millennial generation. Scion, who boasts the youngest customer base in the industry, has been very successful with […]

Scion FR-S

Scion FR-S Convertible Coming in Two Years

The Scion FR-S was just introduced, and Toyota apparently has big plans for the platform that underpins it. Developed to be sporty and light, sources say it will provide the basis for future Toyota performance vehicles. Developing a new architecture for one car just doesn’t make sense anymore. The program got off to a good […]

2013 FR-S Signals Change of Direction At Scion

2013 FR-S Signals Change of Direction At Scion

For a while we’ve been wondering about the future of the Scion brand. The past few years it has largely been stagnant except for the redesigned tC. Then came the iQ and Toyota’s announcement that the FT-86 would be sold as a Scion FR-S. That was an important step in determining the future of the […]

Buy a New Scion iQ, Get a Free Sony Playstation Vita

Buy a New Scion iQ, Get a Free Sony Playstation Vita

Connected and very technology savvy, the younger driving crowd test drives a full assortment of vehicles in the virtual world. Through incredible rich video gaming experiences such as the Gran Turismo and Project Gotham Racing series, it’s possible for some gamers to become completely familiar with a car without stepping into a dealership. Another notable […]

Scion FR-S

2013 Scion FR-S To Hit 20,000 Sales A Year, Reach Older Buyers?

Scion recently cut the xB and xD compacts, leading to a more performance-biased, youth-oriented lineup than ever before. For 2013 there will be just the FR-S, tC and iQ. Clearly the FR-S is the best car to ever wear the Scion badge, and we think its arrival will do a lot for Scion’s credibility in […]