We’ve talked to our local Scion dealer, and they have seen a very high level of interest in the FR-S. In fact, there is two red ones out in front right now, and they are both already spoken for. Each time we drive by, people are standing around them taking a look. All this floor [...]
Toyota developed their younger brand Scion to bring out new vehicles like the Scion iQ. In a brilliant marketing move ten years ago, Toyota founded the Scion brand to appeal to Gen Y consumers and now to the Millennial generation. Scion, who boasts the youngest customer base in the industry, has been very successful with [...]
The Scion FR-S was just introduced, and Toyota apparently has big plans for the platform that underpins it. Developed to be sporty and light, sources say it will provide the basis for future Toyota performance vehicles. Developing a new architecture for one car just doesn’t make sense anymore. The program got off to a good [...]
For a while we’ve been wondering about the future of the Scion brand. The past few years it has largely been stagnant except for the redesigned tC. Then came the iQ and Toyota’s announcement that the FT-86 would be sold as a Scion FR-S. That was an important step in determining the future of the [...]
Connected and very technology savvy, the younger driving crowd test drives a full assortment of vehicles in the virtual world. Through incredible rich video gaming experiences such as the Gran Turismo and Project Gotham Racing series, it’s possible for some gamers to become completely familiar with a car without stepping into a dealership. Another notable [...]
Scion recently cut the xB and xD compacts, leading to a more performance-biased, youth-oriented lineup than ever before. For 2013 there will be just the FR-S, tC and iQ. Clearly the FR-S is the best car to ever wear the Scion badge, and we think its arrival will do a lot for Scion’s credibility in [...]
It’s a costly endeavor starting a new brand from scratch. Just ask Hyundai, which is reticent about spending the cash to launch a new luxury brand, despite the possibility of juicy profit margins. Scion has been an interesting exercise for Toyota. The Toyota brand itself has lost a lot of younger buyers. Scion was pitched [...]
Centered within one of California’s premier celebrations in motion, Toyota has been the title sponsor for the 2012 Grand Prix of Long Beach. A venue where the American Le Mans Series, Toyota Pro/Celebrity Race and Indy Lights and the IZOD INDYCAR Series were allowed to do battle on streets otherwise speed-regulated for just one [...]
Subscribe to our newsletter and get updates via email!
