In 2010 Lotus announced an ambitious new plan at the Paris Motor Show. It included a few different models: Elite, Eterne, Elise, and Esprit. For years, Lotus had focused on light-weight and go cart-like models such as the Elise and Exige. The problem is that they just weren’t profitable. Lotus needed to expand it’s sales [...]
It’s no secret that Lotus has been experiencing some difficulties. The trouble began earlier this year when investment firm DRB Hicom purchased a stake in Proton from the Malaysian government. Proton was owned by the Malaysian government for years, and DRB Hicom’s purchase put a hold on Lotus development and production. Following this, Chief Executive [...]
Lotus has seen its share of problems lately – a change in ownership, a research and development freeze, and an allegedly scandalous departure of its Chief Executive Officer Dany Bahar. Former CEO Bahar championed an ambitious product plan for the British sports car manufacturer. Big chunks of that plan are in doubt, but production continues [...]
Go big or go home. That was the philosophy that dominated Lotus’ thinking over the past few years. Bob Lutz was brought in to serve an advisory role and he deemed that the only plan to survive in the future. For years the automotive press has fawned over lightweight and fun models like the Elise [...]
Lotus has big plans for its future. While we thought it found a successful niche with the Elise over the past decade, the company consistently lost money for its parent Proton. In order to have a hope of succeeding, something had to change. Dany Bahar was brought in from Ferrari as Chief Executive Officer and [...]
Despite being business surrounded by a piece of four-wheeled transportation, there is a high range of human emotions involved in the many levels of the auto industry. Competition between companies inspires a love and hate around automobiles bringing out the best as well as the worst of humanity. The same push that can allow [...]
Under the direction of Chief Executive Officer Dany Bahar, Lotus has charted out an ambitious course for itself. It began somewhat with the Evora and then accelerated at the Paris Auto Show in September 2010. Lotus unquestionably stole the show with concepts for the Elite GT, Eterne, Esprit and Elise. It is a marked departure [...]
Since the Paris Auto Show in 2010, Lotus has been talking up big plans. It is part of a plan by Chief Executive Officer Dany Bahar to make the company profitable. For years, Lotus has been owned by Malaysian company Proton, and during that time it has never turned a profit. The Lotus name is [...]
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