Whether you are enjoying candies Easter Sunday or have memories of the traditional hunt, many of us have been excited with the sight of an Easter egg. Growing up on DVDs, we have given grown accustomed to hear the term “Easter egg” when referring to a hidden items in some movies. As motorists, we continue [...]
If Sergio Marchionne were taking time out from running an automobile empire to record a rap tune, he might begin with the phrase “haters gonna hate”. I say this because he is about to blow up the Jeep brand design aesthetic. It is not as though the traditional seven-slot grill is gone, but it is [...]
Through the past decade, drivers have grown increasingly accustomed to the notion of all-wheel drive vehicles. Providing careful distribution of power on surfaces with varying traction, all-wheel drive should never be confused with four-wheel drive. Whereas all-wheel drive can help in securely negotiating an ill-maintained dirt road, vehicle equipped with four-wheel drive could potentially climb [...]
The annual SEMA Show, as you may know, is all about customization. Taking a car and making it your own. And it’s an enormous industry. Unfortunately, it seems like every year that passes, vehicles become less customizable. Look at the American musclecars of the 60s and 70s for example. They were so simple – anybody [...]
The Jeep Grand Cherokee has been an American icon since its first introduction in 1993, and made its world debut in 1992 at the North American International Auto Show in Detroit. The President of Chrysler, Robert Lutz, drove the mayor of Detroit up the steps of Cobo Hall and through a plate glass window to [...]
The Chrysler Group is roaring back quicker than anyone anticipated, and an oft-overlooked success story amid all this is the success of the Jeep brand. While true, off-road capable SUVs have disappeared off the map in favor of crossovers at many mainstream brands, Jeep is selling more Wranglers than ever. Last year, 122,460 Wrangers were [...]
Turbocharged technology is nothing new, but Ford has made a big deal out of it with the incredibly-good line of EcoBoost engines. The company has done a great job with its marketing no doubt. The EcoBoost moniker has reached saturation level, certainly within the enthusiast community, but also by the general public. Ford has filed [...]
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Rock Climbing Jeep Style | Moab Easter Jeep Safari
It’s funny how perception can change. Since 2008, I have lived on 25 acres of land reached by an uneven road featuring numerous potholes, protruding rocks and a mixture of dirt and gravel. I thought that was off-roading – until last week, that is. Last month, the Jeep brand invited me to experience the 47th [...]