Smart recently got a lot of attention with the introduction of it’s electric model. It is the third generation of the brand’s EV and is the cheapest on sale in the United States. Many have said it is a perfect fit for Smart and a way to revive flagging sales. Fiat finds itself in a [...]
The 2012 Fiat makes its way back into the U.S. after being first introduced in Mexico in 2008. The first Fiat 500 made its launch in 1957 and has been a huge success in Europe with over half a million sold. The little car received the European Car of the Year award in 2008 after [...]
When Chief Executive Officer Sergio Marchionne began turning around Fiat, the relaunched Fiat Panda is one of the products he started with. The Fiat 500 followed, and the rest is history. The European market is causing a lot of headaches for the company, but Fiat has introduced an upgraded new 4×4 model at the Paris [...]
In a country that really pioneered the bigger is better mantra, mini cars like the 2012 Fiat 500 can be a tough sell. The MINI has been one of the exceptions, with a lineup of models that has proliferated over its 10 year BMW-owned history in the United States. Every once in a while a [...]
For enthusiasts, there is no question about which Fiat is the one to get: it is the 500 Abarth hands down. That’s because, despite being small, the 500 is no lightweight. It isn’t quick in standard guise, or tuned for precise handling. The more aggressive, boosted Abarth has clearly resonated with the buyer base Fiat [...]
Fiat set an ambitious sales target for 500 sales, with the goal to top the MINI in the first year. Surprise surprise – that one didn’t happen. With just one model variation and a marketing campaign that stumbled out of the gate, it was an out-of-reach target. In addition to being established as the only [...]
Fiat is no stranger to partnership deals. There is the ill-fated General Motors deal in which GM paid $2 billion to get out of, an agreement with Suzuki regarding the SX-4, the Chrysler “partnership” (buyout) and the latest one with Mazda regarding the MX-5 platform. The tie up with Mazda has been regarded as an [...]
Fiat Viaggio – Italian for Dodge Dart. Viaggio means journey Italian, fitting for a car making its passage from the United States to Europe. The consolidation of Fiat-Chrysler is resulting in some interesting product synergies. Originally Dodges were supposed to be rebadged Alfas (thankfully that didn’t happen) and now Chryslers are sold as Lancias. The [...]
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