A new player to the bespoke tuning game, Scotland-based Imperium Automotive recently unveiled their latest tuning options for the Bentley Continental GTC, and showcases it with the limited edition GTC Audentia package. The most obvious alterations to the factory Bentley are the impressively subtle-yet-aggressive aerodynamics, including front bumper with grille, air vents, sport side skirts, [...]
Build an SUV, watch sales and profits go through the roof. Sounds like a really basic plan, doesn’t it? But according to the luxury brands at the Volkswagen Group, that seems to be just the formula for sales success. Porsche horrified purists with the Cayenne, but it has become the brand’s best-selling model. Now two [...]
For Bentley, sales expansion plans dictated a need for a third model line. Currently, the brand has two main model lines: Continental and Mulsanne. Continental encompasses the GT coupe, GTC convertible and Flying Spur sedan. Those three Continental variants make up the majority of Bentley sales, and have been responsible for powering growth since the [...]
The purpose of a preview concept (unless the car it is previewing is not far out) is to test public reaction. In the case of Bentley’s EXP 9 F, the reaction from the automotive press and Geneva Motor Show goers was near-unanimously negative. That isn’t the way you want a pivotal new product line to [...]
A Bentley SUV has been one of the most consistent rumors over the past few years. Ever since the Continental GT debuted, Bentley sales have been on a steadily upward trend. Bentley wants to hit 10,000 sales a year and many think an SUV is the trick to do just hat. Hey, it worked wonders [...]
At Bentley the model for performance driving is the Continental GT, particularly the just-released V-8 version. The Mulsanne, on the other hand is a Rolls-Royce Phantom competitor. Last time we checked most buyers aren’t looking for Phantoms to tool around in aggressively. But, in appearance at least Bentley wants to present a primarily visually more [...]
For many, Bentleys are strongly associated with twelve-cylinders. 12-cylinders haven’t ever made their way into the mainstream because of their impracticality and (to some) needless complexity. But, luxury hasn’t always been about what makes sense, and that is why Bentleys have had them standard for years. Times are changing though, and for the best-selling Continental [...]
Among the rich and famous, Rolls-Royce and Bentley cars have always been a preferred mode of transportation. These are cars that no one else can afford. You can be a luxury pretender with ownership of a BMW or Mercedes-Benz, thanks to entry-level models. Prestige is garnered by years at the top. Maybach was Mercedes-Benz’ effort [...]
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